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The more active a brand is on Facebook, the better chance consumers will "Like" it. This was the key finding from a recent study on retailers' growth on Facebook and Twitter conducted by marketing agency Media Logic. However, a follow-up study released this month shows that the majority of brands on Facebook saw their growth on the social media site lose steam as the holiday season came and went.
After teaming up with Groupon to get daily deals on its websites last summer, McClatchy Co. has decided to get into the business on its own. McClatchy, the third-largest newspaper company, won't be breaking up with Groupon, but will launch its own deals service in April, bringing the two companies head-to-head.
In a follow-up to a recent blog post from the American Catalog Mailers Association (ACMA) titled Now's the Time for All Catalogers to Have Fine-Tuned Matchback Programs, comes results from the ACMA's Catalog Matchbacks Survey.
Carphone Warehouse will be distancing itself from selling laptops and netbooks and will now focus more on tablet computers. A small number of Carphone Warehouse stores will sell a reduced range of laptops and netbooks.
When it comes to the e-wallet market, only one name really holds weight: PayPal. American Express hopes to change all that with its new service, Serve. A digital payment and commerce platform, Serve will give consumers the ability to spend, send, and receive money on the internet just like PayPal.
In the latest case of cheap does chic, New York fashion label Proenza Schouler has accused discount retailer Target of copying one of its sought after bag designs. Priced at a mere $34.99, Target’s Mossimo messenger bag bares a strikingly similar resemblance to the Proenza Schouler PS1 satchel which sells for $1,995, and is carried by Kate Beckinsale, Mary-kate Olsen and Nicky Hilton.
As it approached 50, New York City drugstore chain Duane Reade was undergoing something of a midlife crisis. With crowded, cluttered stores, it was perceived as a handy but unpleasant shopping experience.
Dillard's, Sears and Family Dollar were ranked as "least admired" in 2010. Companies were ranked based on nine different aspects of their business, including innovation, management and competitveness.
The Easter Bunny may look fluffy and cute, but retailers know there's a lot of consumer-toned muscle beneath that fuzzy exterior. Easter may not have the profile of other more secularly oriented holidays, but the bunny is a retail beast. Easter brought in more than $14 billion last year, accounting for 6.1 percent of all holiday spending.
Talbots has seen little success in its bid to shed a stodgy image and attract a younger clientele. Now it's back to focusing on its core customers and the move seems to be paying off.
