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Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

To better assess how brands and consumers are interacting today, Empathica questioned survey participants about their use of retail technologies within marketing (e.g., mobile coupons, online product research), in-store experience enhancements (e.g., assisting personalized selection) and checkout conveniences (e.g., self-checkout, e-receipts).

Online jewelry retailer Blue Nile relied heavily on promotions this past holiday season to attract new customers. Beginning on Cyber Monday (Nov. 29) and running through Dec. 23, Blue Nile rolled out a new deal on its website each day at midnight. Consumers had 24 hours to purchase the "Holiday Exclusives" at a significant discount. All orders placed on Cyber Monday were upgraded to free FedEx Priority Overnight shipping as well.

Sales leads are the lifeblood of just about every business. With more consumers going online to research and buy products, the internet has made lead generation easier than ever before — but generating leads is only half the battle. Turning leads into revenue requires sales efforts to convert them. Here are some tips that retailers can use to increase conversion rates on their leads.

"Women age 40 to 55 have pretty much held their jobs," Chicago retail analyst James Dion says. "In effect, the Nordstroms, the Saks, the Bloomies have to survive on that 40-plus customer because she's the one that's got the money."

We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.

Bluefly, an online retailer of designer fashion and accessories, has incorporated quick response (QR) code technology into its recently launched television advertising campaign, Closet Confessions. The campaign, which launched on Bravo Media's various platforms in September, is a series of 45-second spots that feature celebrities giving tours of their closets and sharing stories about their…

Americans are still operating with the recession in the back of their minds and many have fundamentally changed their shopping habits, some findings from NRF’s first holiday survey imply.

Have you bought off a group buying site, such as Gilt Groupe or Groupon? These sites are growing extremely quickly. Sales from private sales sites will almost top $1B in 2010 and sales from group buying sites will reach over $350M. Site visits to group buying sites are up 72x over last year. Although these sites started with high-end products, they have gone mainstream. Groupon and Woot sell many other product categories including consumer electronics and sporting gear, at more affordable prices.

American Eagle Outfitters (AEO), the Pittsburgh-based multichannel retailer of on-trend apparel and accessories, found a unique way to bring shoppers into its stores earlier this year.