Prospecting
July 15, 2015 at 3:48 pm
Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Despite popular belief, it's through targeted sampling strategies that brands can experience the best results. When executed correctly, sampling is extremely effective and has the ability…
July 9, 2015 at 2:08 pm
Contestants will use Sally Beauty Supply hair and nail products to create high-fashion looks in the upcoming season of television show "Project Runway." Lifetime’s Emmy-nominated show has partnered with Sally Beauty Holdings Inc. as the official hair and nail sponsor for its 14th season. During each episode, contestants will use exclusive Sally brands like ION,…
July 2, 2015 at 2:44 pm
It's hard to get Amazon.com to share information about past performance or future strategy, so a post titled "Amazon Says its Fashion Strategy Doesn't Involve Luxury Brands" sounded like someone got the company to open up a bit. That article linked to an interview with Amazon Fashion President Cathy Beaudoin in Business of Fashion. It smartly…
June 8, 2015 at 2:34 pm
Amazon.com is poised to move into video games in a big way. The online retailing giant already makes games playable on your TV through its Fire TV internet set-top box. Now, Amazon Game Studios is hiring a slew of designers for "a new PC game project using the latest technology," said Amazon Senior Designer Kim…
June 3, 2015 at 3:07 pm
A primary question for catalogers is how deep is their prospecting universe. Catalogers need to know how deeply and frequently they can prospect above breakeven for new customers. Knowing your catalog’s profitable prospecting universe is necessary and important because the business model for catalog marketing is really pretty simple: prospect for new customers at or…
May 5, 2015
Speakers share best practices to take your retail business international from e-commerce professionals and retailers who’ve done it.
May 5, 2015
Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.
October 21, 2014
There are 80 million millennials — those born between 1977 and 2000 — in the United States, accounting for 25 percent of the population. This media-integrated demographic represents a very important user group for the retail industry as this population relies heavily on social networks for making e-commerce decisions. This is a generation that's growing up in a time of significant technological advancements and societal shifts that impact their decision making. Understandably, this is a highly skeptical generation, intent on using social media to make a difference and to have their voices heard.
September 17, 2014
Our marketing experts will discuss key online and offline merchandising best practices and strategies.
February 20, 2014
We discuss the data landscape, the best sources for data, and how to use it to increase revenues and capture new customers.
