Promotional Strategy

Discount sites like Groupon, the former LivingSocial (acquired by Groupon in 2016), and niche markets like Restaurant.com are popular with consumers, allowing them to pre-purchase gift cards for local services and activities at a cut price. From a business owner’s perspective, though, what’s the advantage of promoting your brand on such a site? Is it…

With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season — but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window.  How can retailers craft engaging, relevant pricing and promotions…

Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.

Fourth-quarter financials in 2017 demonstrate once again that retailers walk a tightrope when it comes to driving sales and maintaining gross margins. In spite of healthy sales increases in the fourth quarter, many retail executives felt the impact of a dynamic business environment that challenged retail companies on numerous fronts: new technology, evolving consumer preferences,…

In a clip from Total Retail Tech, Steve Dennis discusses why retailers without a luxury focus or value-oriented strategy are failing.

School is back in session — and it isn’t just students who should be ready to learn. For retailers, the back-to-school shopping season has become increasingly important each year as both a growing revenue opportunity and often as an indicator of peak holiday performance. What lessons can they take away from this year in order…

The back-to-school (BTS) shopping season is one the busiest times of the year for retailers and consumers. Between August and September, many retailers will be working to drive parents to brick-and-mortar and online stores through competitive promotions, and parents will be laser-focused on getting the best deals while maximizing their limited shopping time. But with…

August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts…

Gross profit margin is — and will always be — a key metric in retail, as it enables you to make critical decisions around your assortment, inventory orders, pricing and promotions. For this reason, it’s important to not only measure your gross profit margins, but to continuously optimize them. Here are three tips to help…

After an extended winter for most of the country, summer is in full swing. Summer creates two major reactions for most Americans. First, it’s time to get outside and enjoy the warmth and fresh air. Second, it's time for social gatherings with friends and families at someone’s house, preferably the one with the great outdoor…