Promotional Strategy
June 13, 2019 at 12:07 pm
When the clock ticks down on a championship-clinching game, stadium retail teams gear up for their moment in the spotlight, making sure fans can easily grab a souvenir T-shirt or hat on their way out of the building after a big win. Savvy fans have probably noticed that it’s become easier over the years to…
May 22, 2019 at 9:38 am
Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core…
May 21, 2019 at 10:22 am
The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…
April 11, 2019 at 1:16 pm
Many online retailers invest significant resources in email marketing to drive new and existing customers to their sites. Of course, too many emails can cause email fatigue, tuning customers out and weakening brands. There are certainly other ways to drive traffic, such as paid search and digital advertising, but these approaches come with a price.…
April 11, 2019 at 12:47 pm
The good news is that 2018 showed progress for retailers in several significant ways. DynamicAction’s Retail Index: 2018 Year in Review & 2019 Outlook demonstrates North American retailers exercised more restraint on promotions and improved their inventory value and consumer-driven curation in 2018. It’s a big step in the right direction, but it's just one of many…
March 27, 2019 at 9:59 am
Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and aren’t afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,…
February 19, 2019 at 10:19 am
Marketers are relying heavily on universal discounting, indicating that promotions play a central role in customer acquisition.
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
January 10, 2019 at 12:21 pm
Have you ever found yourself stuck when designing a direct mail campaign because you're not sure what offer or promotion to include? You're not alone; we've all been there. The promotion you choose should ultimately depend on what you're trying to achieve — e.g., increased sales, lead generation, awareness, etc. It should also reflect the…
January 7, 2019 at 11:05 am
The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…
