Promotional Strategy

The concept of promotions dates back a few centuries where businesses of all kinds printed messages on various items in order to generate consumer awareness for their goods, products or services. Consumer packaged goods (CPG) brands popularized the concept in the 1950s with the help of the earliest ad agencies on Madison Avenue in New…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.

Gift cards continue to remain immensely popular with consumers. In fact, demand for digital gift cards spiked during the pandemic, as consumers sought out convenient, easy and safe ways to share gifts with their friends and families, even if they weren't getting together in person. This trend isn't expected to end with the pandemic, as…

In this episode of Retail Right Now, Joe Keenan and Kristina Stidham discuss Amazon.com's upcoming 2021 Prime Day event, happening on June 21 and 22. This worldwide e-commerce event impacts every retailer and brand as it draws shoppers to splurge with sales and special promotions. As e-commerce has seen an incredible rise during the COVID-19…

As Americans come out of lockdown and revenge spending continues to gain momentum, retailers are tasked with finding new ways to drive loyalty and increase customer engagement — ways that go beyond promotions and discounts. This is increasingly important for e-commerce operations. While we can expect that physical retail promotion cycles will increase as they…

The fact that promotions can drive sales is probably as old as commerce itself. However, in a digital-first, e-commerce world, the role of promotions has broadened. In addition to the effect on sales, promotions can also influence purchase timing, which has knock-on implications for fulfillment and the customer experience. This connection was revealed by a recent study of…

Let’s face it, the world of retail promotions is often a shoot-first, aim-later environment, where merchants either just repeat last year’s promotions or randomly toss out desperate offers driven by trade fund incentives or competitors’ current offers. However, in an unprecedented retail environment where shopper behaviors and preferences bear no resemblance to those of past…

Consumer needs and behaviors are changing rapidly, challenging retail marketers to keep pace with quickly evolving habits and preferences. For example, at the beginning of the pandemic when many airlines were gearing up for the summer vacation travel boom, consumers were shifting their dollars to home goods, loungewear and bread makers, and pausing on airline…

The pandemic transformed the way we shop almost overnight, leading to an immediate rise in digital grocery sales. Shipt and Instacart responded to increased demand for grocery delivery by hiring thousands of additional workers. Many retailers, both physical and digital, followed suit with more hires of their own. While I believe that consumers will ultimately…

Like much of everything in 2020, the holiday shopping season is expected to look quite different than prior years — and it extends way beyond just wearing a mask to the mall. Every year, Shopkick surveys U.S. consumers to learn more about their holiday shopping plans. This time around, amidst a global pandemic, findings show…