Promotional Strategy

With supply chain issues stressing physical inventory and inflation running high, consumers are turning to gift cards to fill the gap and stretch their spending power. According to a recent consumer survey from Fiserv, 58 percent of consumers said gift card promotions are motivating them to buy more gift cards during this inflation period. This…

Now is the time for brands to gear up for Amazon Prime Day 2022. While the dates have yet to be announced, preparations are well under way for the massive online shopping event. In 2021, consumers purchased $11.2 billion worth of goods on Amazon.com during Prime Day, up 7.7 percent from $10.4 billion in 2020.…

While only a few months ago U.S. retailers were scrambling to fill their shelves due to supply chain delays, many are now facing inventory surpluses and having to discount unsold goods, according to a Reuters report. Average retail inventories have been rising quickly, too. The Reuters article cited research from Citi that found 11 of…

When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of the most important revenue-generating moments of the…

Consumers and retailers are facing an unprecedented challenge with rising inflation rates. February saw an inflation rate of 7.9 percent, an entire seven percentage points higher than the same month last year — and the surge is showing no sign of slowing down as we enter the spring season. Goods are more expensive, and the…

The past two years have brought with them many retail changes. One glance at an empty store shelf reveals how inventory and supply chain hiccups have become an ongoing issue since the start of the pandemic. Retailers all over the U.S. now manage shopper expectations with phrases such as “Now’s the time to be thinking…

Back-to-school season has come to a close as parents successfully planned for the first return to school in nearly two years. Marketers who found success undoubtedly had a plan in place to take advantage of the surge, helping them pull share of wallet. With the pandemic-driven boon to e-commerce and our more recent hope for…

Retailers and brands are expecting strong consumer demand this holiday season, with major forecasts predicting a 7 percent to 9 percent increase in sales. Even with prices continuing to rise due to higher materials, labor, shipping and marketing costs, consumers seem unfazed and set to celebrate and spend. However, shoppers’ shifting behaviors and ongoing supply…

Target announced last week that from Oct. 10 through Dec. 24, shoppers will be able to request a price adjustment on any item purchased at Target if the company drops the price later in the season. Target said it will continue to match select competitors’ pricing within 14 days of a customer’s purchase, as it…

With COVID-19 at its peak last year, it seemed inevitable that retailers would close their stores on Thanksgiving to minimize Black Friday crowds. The reality is, with Best Buy and other major retailers like Walmart and Target closing their stores on Thanksgiving Day yet again, holiday shopping seasons are changing more permanently. So what are…