Promotional Strategy
September 10, 2015 at 10:19 am
Toys"R"Us said on Wednesday it's lowered its free shipping minimum for online orders, as retailers continue to outdo each other with delivery deals before the holiday shopping season. The world's largest dedicated toy retailer said it will lower the minimum purchase required for free shipping of online orders from $49 to $19. In May, Wal-Mart said it…
August 28, 2015 at 11:27 am
The calendar may still say summer, but retail giant Wal-Mart is encouraging consumers to get in the Christmas spirit now. With Labor Day more than a week away, the world's largest retailer is scheduled to launch its holiday season layaway plan four months before Dec. 25. Starting today, two weeks earlier than it did last season, Wal-Mart…
August 27, 2015 at 9:38 am
Back-to-school has become one of the biggest shopping events of the year — second only to the holiday season. That means retailer competition to capitalize on seasonal spending is high, especially with average back-to-school sales growing 42 percent in the past 10 years. That’s why it behooves retailers to think strategically and move quickly to…
August 18, 2015 at 12:53 pm
Holiday preparations are in full swing as retailers gear up for their busiest time of the year. In this debut issue of Total Retail Talks, Total Retail's new podcast channel, Joe Keenan, executive editor of Total Retail, chats with with Jim Davidson, Bronto Software's head of research, about the release of the cloud-based marketing automation…
July 28, 2015 at 2:02 pm
Rewind to five years ago, and the average consumer knew very little about trading in old electronics for store gift cards or cash value. Fast-forward to now: times have changed. The average shopper today is more educated about their purchases than ever before, and trade-in has become a critical tool available to help them get…
July 22, 2015 at 2:32 pm
The highly anticipated Amazon Prime Day has come and gone. The commerce giant took a page out of the Hallmark playbook, manufacturing a holiday on July 15 to drive sales during an otherwise slow time while dangling another carrot for consumers to subscribe to Prime. The day rolled by with mixed reviews. Many shoppers felt…
July 16, 2015 at 2:53 pm
Amazon Prime Day, marking the site's 20th birthday, arrived with much fanfare, but it seems like no one's in the mood to party. Making bold claims that it would surpass Black Friday in scope, the e-commerce giant told customers they should literally set their alarms to wake up at midnight for hot deals only available to…
July 15, 2015 at 3:48 pm
Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Despite popular belief, it's through targeted sampling strategies that brands can experience the best results. When executed correctly, sampling is extremely effective and has the ability…
July 15, 2015 at 3:20 pm
Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15, “a one-day shopping event with more deals than Black Friday,” held ostensibly to celebrate the company’s success over its 20-year existence.…
July 14, 2015 at 2:44 pm
Amazon.com’s Prime Day is tomorrow, and retailers will need to be prepared for the tidal wave of purchasing activity on Amazon. In honor of the e-commerce behemoth’s 20th birthday, Amazon plans to host a day of crazy sales and giveaways, with sales forecast to be greater than on Black Friday. Third-party Amazon sellers stand to…
