Promotional Strategy
November 12, 2015 at 11:05 am
When Macy’s, a store closely associated with Christmas, says there's trouble brewing ahead of the holidays, it's enough to send the world of shopping into a tailspin. The retailer of “Miracle on 34th Street” warned Wednesday that its stores were awash with merchandise after a sluggish fall season and that slow business would force it to…
November 2, 2015 at 11:01 am
Amazon.com on Sunday launched its Black Friday deals store as it begins to count down to what traditionally has been one of the biggest shopping days of the year. The Seattle retailer promises tens of thousands of deals on technology, toys and clothes between now and Dec. 22. TVs, digital cameras, projectors and connected products for…
November 2, 2015 at 10:55 am
Attention Kmart shoppers: the struggling discount chain is bringing back the "Bluelight Special" in the hopes the iconic marketing approach it pioneered decades ago will breathe life into its store and online sales. The retailer started sounding the blue sirens used to flag the surprise, 15-minute long deals to shoppers at its 942 stores on Friday,…
October 26, 2015 at 11:16 am
Stock up on suits you don't need. On Thursday, men’s apparel specialist Jos. A. Bank launched what it's calling the “Last Time Ever” for its infamous “Buy 1 Get 3 Free” sales. The current sale stretches through Sunday and includes a separate “buy 1 get 2 free” deal on dress shirts, pants and sweaters, plus 70…
October 26, 2015 at 10:55 am
Looking to compete with the Nordstrom Racks and Saks Off 5ths of the world, Lord & Taylor is launching its first off-price store, Women's Wear Daily reports. The new "Find @ Lord & Taylor" shops will offer a selection of women's, men's, kid's, footwear and home products that have been marked down 70 percent. Lord…
October 22, 2015 at 11:42 am
Several retailers have taken an early stand against Thanksgiving Day openings, with GameStop, Lowe's, TJX and Staples already saying they will keep their doors closed until Black Friday. But don't read too much into the headlines. Although the trend at first glance appears encouraging for those who complain that shoppers and employees should be able…
October 16, 2015 at 11:17 am
lululemon, the popular luxury athletic wear brand, is holding a three-day warehouse sale at the Hynes Convention Center in Boston this weekend. The sale is a rare event for the company: lululemon sells 95 percent of its gear at full price, The Wall Street Journal has reported. The website does list cheaper items tagged under “We Made…
September 24, 2015 at 11:06 am
Amazon.com is always looking for ways to boost its number of Amazon Prime customers, whether that’s by holding a Black Friday-like “Prime Day” sales event or bundling in subscriptions alongside Amazon hardware, as it attempted with the launch of its own Fire Phone devices. The online retailer has a new gimmick — it's dropping the…
September 16, 2015 at 11:24 am
At "Whole Paycheck," a cup of Joe now only costs a quarter. Without much fanfare, Whole Foods recently launched a special discount aimed at energizing customers — and sales, of course. The deal, valid through the end of September, offers 12-ounce cups of brewed coffee at Whole Foods for just 25 cents apiece. The price is…
September 15, 2015 at 11:50 am
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
