Promotional Strategy
March 8, 2016 at 10:35 am
In October 2015, Seattle-based retail giant REI announced that it would be closing its doors on Black Friday — the biggest shopping day of the year. The company even promised to compensate its 12,000 employees, creating a campaign called #OptOutside. The campaign encouraged companies and shoppers alike to put down their credit cards and head outdoors…
February 29, 2016 at 10:24 am
Macy's is rolling out a new "way to shop." The retailer will no longer accept coupons for clearance items. Macy's, which has long been known for its stackable dollar and percent-off coupons, said coupons would still apply to full-price and sale items. A Macy's spokesperson said clearance items will still be deeply discounted, but now…
February 25, 2016 at 11:25 am
By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.
February 25, 2016 at 10:31 am
J.C. Penney is borrowing ideas from supermarkets and warehouse clubs as it launches its new marketing campaign. Penney means that literally. The company plans to sell some of its best basics for a penny, starting with items from its $1 billion Arizona brand. Some promotions will be buy one, get one for a penny, and…
January 29, 2016 at 10:21 am
Coach seems to be achieving the nearly unattainable in retail: giving a brand that was cheapened by years of discounts its luster back. The handbag maker reported on Tuesday that net sales rose 7 percent to $1.27 billion in its second fiscal quarter ended Dec. 26, buoyed by growth in China and its men’s lines. More importantly,…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
December 11, 2015 at 9:36 am
Men’s Wearhouse executives said they didn’t know how “toxic” promotions — such as buy-one-get-three free — at its struggling Jos. A. Bank brand would be when they bought it, but they’ve got a plan to fix it. Heading into the purchase, Chief Executive Doug Ewert said Men’s Wearhouse had a history of turning around troubled…
November 24, 2015 at 11:17 am
Breaking turkey wishbones has long been a holiday tradition — and now online merchant eBay is putting a new spin on this by letting shoppers vote to break open and unlock holiday deals. This Thanksgiving beginning at 4 p.m. EST until 10 p.m. EST, competing deals will be featured on eBay on two sides of the "wishbone" and…
November 23, 2015 at 11:21 am
This year there will be no rest for the holiday shopping weary. As part of the growing trend to start holiday sales earlier, Wal-Mart has announced that it will begin its Cyber Monday sales the Sunday night of Thanksgiving weekend. The first round of deals will begin at 8 p.m. ET on Sun., Nov. 29 and…
November 19, 2015 at 11:58 am
Rolling out Black Friday deals every 10 minutes apparently wasn't enough for Amazon.com. Starting Friday and running through the day after Thanksgiving, the online retailer will one-up itself by adding new holiday deals as often as every five minutes. That compares to last season, when it launched a new promotion every 10 minutes.
