Promotional Strategy
Macy's is rolling out a new "way to shop." The retailer will no longer accept coupons for clearance items. Macy's, which has long been known for its stackable dollar and percent-off coupons, said coupons would still apply to full-price and sale items. A Macy's spokesperson said clearance items will still be deeply discounted, but nowโฆ
By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.
J.C. Penney is borrowing ideas from supermarkets and warehouse clubs as it launches its new marketing campaign. Penney means that literally. The company plans to sell some of its best basics for a penny, starting with items from its $1 billion Arizona brand. Some promotions will be buy one, get one for a penny, andโฆ
Coach seems to be achieving the nearly unattainable in retail: giving a brand that was cheapened by years of discounts its luster back. The handbag maker reported on Tuesday that net sales rose 7 percent to $1.27 billion in its second fiscal quarter ended Dec. 26, buoyed by growth in China and its menโs lines. More importantly,โฆ
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Menโs Wearhouse executives said they didnโt know how โtoxicโ promotions โ such as buy-one-get-three free โ at its struggling Jos. A. Bank brand would be when they bought it, but theyโve got a plan to fix it. Heading into the purchase, Chief Executive Doug Ewert said Menโs Wearhouse had a history of turning around troubledโฆ
Breaking turkey wishbones has long been a holiday tradition โ and now online merchant eBay is putting a new spin on this by letting shoppers vote to break open and unlock holiday deals. This Thanksgiving beginning at 4 p.m. EST until 10 p.m. EST, competing deals will be featured on eBay on two sides of the "wishbone" andโฆ
This year there will be no rest for the holiday shopping weary. As part of the growing trend to start holiday sales earlier, Wal-Mart has announced that it will begin its Cyber Monday sales the Sunday night of Thanksgiving weekend. The first round of deals will begin at 8 p.m. ET on Sun., Nov. 29 andโฆ
Rolling out Black Friday deals every 10 minutes apparently wasn't enough for Amazon.com. Starting Friday and running through the day after Thanksgiving, the online retailer will one-up itself by adding new holiday deals as often as every five minutes. That compares to last season, when it launched a new promotion every 10 minutes.
Wal-Mart plans to offer most of its Black Friday discounts to online shoppers hours before they become available in stores, as the company attempts to hold off challenges by Amazon.com and other e-commerce rivals. The worldโs biggest retailer, which said it still expects to draw record crowds even with the online push, will make theโฆ