Promotional Strategy
July 14, 2016 at 11:14 am
Fanatics, an e-commerce licensed sports gear retailer, leveraged user-generated content (UGC) in its first-ever national advertising campaign. The “Love Never Loses” campaign debuted on Wednesday night on ESPN during the ESPY Awards and featured three 30-second commercials. The commercials feature videos submitted by real fans showing the different ways people show support for their favorite…
July 11, 2016 at 1:56 pm
Wal-Mart is getting a jump on Amazon Prime Day. From July 11 through July 15, Wal-Mart is offering a five-day period of free shipping with a selection of discounts. Amazon's much-hyped Prime Day begins July 12. Wal-Mart emphasized that its offer of free shipping with no minimum purchase is open to everyone, and it's for five…
July 11, 2016 at 1:26 pm
Black Friday is coming five months early for some retailers. Stores including Target, Sears and Banana Republic are offering deals around the same time as Amazon.com’s Prime Day sale, which occurs tomorrow. Competing retailers are betting that customers in the mood to shop — and maybe do some online price comparison — will head to more than just Amazon. Total Retail's…
July 8, 2016 at 10:03 am
Amazon.com celebrated its 20th anniversary in 2015 by creating “Prime Day,” a shopping “holiday” that offered Prime members an ongoing series of deals over the 24 hours of July 15. Although much of the news that day focused on disappointed Prime Day shoppers, Amazon quickly declared victory — and rightly so, from its perspective. Amazon…
July 6, 2016 at 1:55 pm
Among the more common strategies used to engage back-to-school shoppers early is advancing advertising and promotional schedules.
June 28, 2016 at 4:16 pm
Starting in next year's first quarter, Macy’s will have a new CEO to take on struggling sales and address the greater challenges surrounding the way people shop. Macy's current chief executive, Terry J. Lundgren, will step down and cede the top spot to the company's current president, Jeff Gennette. Lundgren will stay on as executive…
June 28, 2016 at 10:54 am
Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.
June 22, 2016 at 1:07 pm
eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which time…
June 22, 2016 at 12:41 pm
On June 3, Nickelodeon’s new film "Teenage Mutant Ninja Turtles: Out of the Shadows" hit theaters across the country. Well before opening night, Nickelodeon partnered with Wal-Mart on a cross-media advertising campaign to drum up excitement for not only the movie, but also the toys and accessories that would launch with it.
April 22, 2016 at 10:10 am
Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…
