Promotional Strategy

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

The value in developing loyal customers in today’s omnichannel retail environment, where your competition is a mere click or tap away, cannot be overstated. It’s been proven that retaining existing customers is significantly more cost effective than acquiring new ones — in some cases up to five times more. This fact will only become more […]

The Los Angeles city attorney’s office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers — J.C. Penney, Sears, Kohl’s and Macy’s — falsely advertised high “list” or “regular” prices on merchandise that was never actually for sale at that…

The days following Thanksgiving in the United States are the start to the biggest shopping period of the year for many retailers. The jewels within that lucrative buying-period crown? Black Friday and Cyber Monday. More than 151 million people shopped either in stores and/or online over Black Friday weekend in 2015. Cyber Monday hit a…

There's been an influx of reports predicting that this year’s holiday sales will continue on an upward trajectory. PwC forecasts that 2016 holiday spending will reach its highest peak since the Great Recession, at about a 10 percent increase from 2015 holiday sales. The National Retail Federation (NRF) projects that holiday sales will see a 3.6 percent…

With the holidays quickly approaching, retailers need to make sure they are optimizing their email campaigns. Emails continue to prove successful in getting clients to take action and drive revenue, but they need to be more personalized and relevant than ever before to make an impact. In order to help boost your email program performance, here are five strategies to consider incorporating into your holiday marketing campaigns.

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

Amazon.com officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon is also featuring “holiday gift guides” to help shoppers find gifts without all the guesswork. Prime members are also eligible for additional deals, such as two-day shipping on more than 30 million…