Promotional Strategy

When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

The value in developing loyal customers in today’s omnichannel retail environment, where your competition is a mere click or tap away, cannot be overstated. It’s been proven that retaining existing customers is significantly more cost effective than acquiring new ones — in some cases up to five times more. This fact will only become more […]

The Los Angeles city attorney’s office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers — J.C. Penney, Sears, Kohl’s and Macy’s — falsely advertised high “list” or “regular” prices on merchandise that was never actually for sale at that…