Promotional Strategy

In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one hand, they can potentially boost sales and significantly improve brand visibility. On the other hand, poorly executed promotions can lead to decreased margins, customer frustration, and even brand dilution. Traditional retail…

The COVID-19 pandemic has left a mark on nearly every aspect of life. The ways people shop, make purchasing decisions, and perceive value have fundamentally shifted over the past few years. When we emerged from the pandemic, it became clear that many of the changes in consumer habits were here to stay. Retailers that once…

With the 2024 holiday season underway, inflation and the rising cost of living continue to impact consumer spending habits, even as optimism remains high. The latest industry data sheds light on three emerging trends all retailers should keep in mind this season: shoppers’ cautious spending plans, their focus on discounts, and the increasing shift toward…

As the holiday shopping season approaches, consumer optimism is at its highest in years. Research indicates that 66 percent of shoppers plan to either maintain or increase their holiday spending compared to last year. With inflation easing and purchasing power strengthening, this year’s holiday season is projected to drive a 9.5 percent increase in online…

The back-to-school shopping season is one of the most lucrative opportunities for retailers annually. Even in tighter economic conditions, with planning and flexibility, savvy businesses can see solid returns. According to the National Retail Federation’s Chief Economist Jack Kleinhenz, this year’s back-to-school shopping season should see record sales numbers. While challenging economic indicators like inflation…

In the competitive retail sector, the transformation from a traditional customer base to a more engaged community is a critical shift. This evolution is significantly driven by the strategic use of exclusive offers, which not only incentivize purchases but also cultivate a sense of belonging and privilege among shoppers. By exploring how exclusive offers can…

Inflation continues to cast a long shadow over American households, with prices soaring to levels 33 percent higher than those seen four years ago. Despite prices easing in recent months, inflation’s cumulative effect has exacted economic strain on many families, who are grappling with a higher cost of living coupled with slower income growth. In…

Amazon.com announced its 10th Prime Day for this summer, happening July 16-17 and limited once again to those with a Prime membership. Meanwhile, competitive retailers like Walmart, Target, and Best Buy are countering Prime Day with their own discounts leading up to and during that same week. Prime Day starts at midnight on July 16…

The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across multiple platforms. As businesses strive to stay competitive, understanding the importance of integrating digital and in-store promotions is crucial, especially when targeting a business-inspired audience.…

Let’s be honest: Who doesn’t love snagging a new coat for 25 percent off? Consumers expect promotions from retailers — it’s a market reality exacerbated by the current economy. However, brands trying to maintain reputations and margins can’t pin their entire sales strategy on promotions. In addition to cutting into margins, perpetual sales promotions negatively…