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Promotional Strategy
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Amazon.com announced its 10th Prime Day for this summer, happening July 16-17 and limited once again to those with a Prime membership. Meanwhile, competitive retailers like Walmart, Target, and Best Buy are countering Prime Day with their own discounts leading up to and during that same week. Prime Day starts at midnight on July 16โฆ
The fusion of digital and physical shopping experiences is a strategic imperative in todayโs retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across multiple platforms. As businesses strive to stay competitive, understanding the importance of integrating digital and in-store promotions is crucial, especially when targeting a business-inspired audience.โฆ
Letโs be honest: Who doesnโt love snagging a new coat for 25 percent off? Consumers expect promotions from retailers โ itโs a market reality exacerbated by the current economy. However, brands trying to maintain reputations and margins canโt pin their entire sales strategy on promotions. In addition to cutting into margins, perpetual sales promotions negativelyโฆ
Multiple news sources report that Peloton, the fitness giant known for luxury in-home stationary bikes and related exercise classes, has quietly removed its unlimited free membership option on its app that was originally intended to capture new customers who may have been intrigued by the brand but weren't willing to spend thousands on its equipment.โฆ
Itโs fair to wonder whether merchants will soon pull their hands down from happy high-fiving over strong November sales and begin wringing them over the ample discounts they offered inflation-weary consumers during Cyber Five 2023. The long Thanksgiving to Cyber Monday weekend was a selling success, with e-commerce sales up 8 percent over a yearโฆ
Thereโs no question that the holidays are a time of joy and celebration. However, for many they can also be a time of stress and anxiety, especially when it comes to personal finances. According to Purchasing Powerโs 2023 Consumer Holiday Spending Survey, more than half (56 percent) of lower income U.S. consumers (those earning $75,000โฆ
After a rollercoaster year, we've arrived at the 2023 holiday season. With economic fluctuations and unpredictable shopper trends, forecasting consumer behavior is more challenging than ever before. Thatโs why ShipStation compiled insights from over 8,000 shoppers and businesses around the globe to help merchants understand consumersโ most up-to-date needs and how they can fulfill themโฆ
Levi Strauss & Co, makers of the iconic jeans, faced some pretty serious belt-tightening earlier this year. In April, the company announced that โescalating costs of freight, labor and cotton, as well as lingering supply chain disruptionsโ and โbloated inventoryโ were decimating margins. The market was quick to respond, with shares dropping 16 percent thatโฆ
Shoppers are feeling the crunch. Analysts are anticipating just a minor bump in spending as we close out the year with interest rates and prices continuing to climb. Factor in the deluge of discounts and offers available to consumers โ plus the expansion of omnichannel options for anytime, anywhere shopping โ and winning wallet shareโฆ
Following Amazon.com's Prime Big Deal Days, all eyes will be on the performance of the company. The 2022 Big Deal event didnโt generate the same amount of buzz as that yearโs July Prime Day, as shoppers placed smaller orders and purchased lower-priced items, with inflation being cited as a major factor for shoppers. This yearโsโฆ