Product Reviews

Consumers rely on ratings and reviews to provide them with the information they need to make purchase decisions. In fact, more than 86 percent of shoppers deem reviews an essential part of their purchase process. And while ratings and reviews influence purchases made across a variety of categories, their importance is growing in the apparel…

The verdict is in: 2016 is the year of the store reinvented. We’ve all seen the headlines and stories of how retailers of all sizes around the world are giving their brick-and-mortar shelves a makeover by melding the offline and online worlds. Target recently announced it will completely revamp its stores to attract more millennial…

Nearly all shoppers (95 percent) seek out and read reviews to inform their purchase decisions, yet far fewer actually write reviews. In fact, according to PowerReviews research, less than half of consumers (42 percent) leave feedback for products they buy. This number drops to 32 percent for consumers between the ages of 18 and 29.…

A riddle: What's a primary hurdle businesses face when seeking to expand their sales and operations? Hints: It’s something that can’t change overnight. It also can’t be bought or sold. Stumped? It’s trust. A company can spend thousands of dollars on advertising and marketing, but unless it establishes an honest, sincere rapport with its customers,…

In April of this year, Amazon.com filed suit against the operators of websites that offered Amazon sellers the ability to purchase fake, four- and five-star reviews of their products. Most of those websites have now been closed, and Amazon took action against the sellers involved. Now Amazon is continuing its crackdown on fake reviews by…

When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…

How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.

Reviews are one of the fastest-growing social marketing tools. They can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement. Reviews are the secret sauce for marketers who want to increase qualified traffic, engagement and conversions. Yotpo analyzed over 100,000 e-commerce sites to see what it could learn from brands using reviews in social marketing to prove their power. Learn how to use reviews to boost your results with our free guide.

Amazon.com is rolling out a big change to its customer reviews system in the U.S., introducing a new machine-learning platform it developed in-house to surface newer and more helpful reviews. The change, which started Friday, will probably go unnoticed at first, as the e-commerce giant's new platform gradually starts altering the star ratings and top…