Product Reviews
December 23, 2016 at 10:32 am
Critics of President-elect Donald Trump and his oldest daughter Ivanka are letting their voices be heard — on Amazon.com. These critics are leaving bad product reviews on Ivanka’s fashion and beauty products. One review on a pair of boots reads, “These boots were perfect for wiping my feet on the Constitution and trampling the civil…
December 13, 2016 at 9:09 am
Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content:
November 30, 2016 at 9:28 am
How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way? Even the most beautiful landing page means nothing if you’re losing users before they cross the…
October 4, 2016 at 10:09 am
Paying for Amazon.com customer reviews is officially a thing of the past. On Monday, the company announced that it was ending the policy of “incentivized reviews.” This occurred when sellers used pay-for-play techniques to compensate people for writing positive products reviews in order to help the seller win the “Buy Box” spot. Amazon said the…
September 12, 2016 at 11:16 am
Today’s consumers have near-limitless options when it comes to researching and purchasing products. E-commerce giants like Amazon.com — equipped with a variety of products, ratings and reviews, and competitive shipping rates matched by few — have wide appeal for information-hungry consumers. However, smaller merchants shouldn’t give up hope. By leveraging user-generated content (UGC), including ratings…
September 12, 2016 at 10:15 am
Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.
September 8, 2016 at 10:19 am
Room & Board is a Minneapolis-based retailer offering modern, American-made home furniture and accessories. Founded in 1980, the family-owned, privately held company has 14 stores and 900 employees. About 40 percent of Room & Board's transactions occur online. In this interview with Kimberly Ruthenbeck, director of web customer experience at Room & Board, we discuss…
August 25, 2016 at 11:00 am
Amazon.com is launching a new feature called Amazon Vehicles today. This is a destination on the website that will house car specifications and reviews to help shoppers research, but Amazon won't be selling cars. Amazon also won’t link to special deals or offers from dealerships. The online retailer did try to sell cars once before — in 2000,…
August 22, 2016 at 11:39 am
Brand advocates are retailers’ best friends. They’re highly vocal, influential consumers, and their opinions carry weight. Loyalists are known to rave about the products they love (and love to hate) on social media pages and, most importantly, on brand and retailer websites via ratings, reviews and Q&A. Reviews play an important role in the consumer…
June 24, 2016 at 12:03 pm
Here are three valuable lessons brands and retailers can learn in light of Amazon’s ongoing crackdown on fake reviews.
