Product Reviews

Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on online ratings and reviews. This shouldn't be a surprise. Most people relate strongly to the growing…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

The demand from consumers for accurate, thorough product page content is higher than ever. However, according to 53 percent of global consumers, most companies aren’t up to par. It’s a fine line for retailers. Anticipating the constant fluctuation in consumer expectations, enabling their brand suppliers to power their product pages with content personalized to the…

In my last article, I discussed how the retail model which gave brands insight into their customers in the past has shifted. This has changed the demands placed on brands to show up in meaningful, personalized ways. The challenge presented was this: How can brands express themselves and message their products dynamically and continue to…

As the retail industry continues to evolve and become more competitive, consumers wield more power than ever before. Retailers are only now beginning to understand the power of consumer voices and the impact they make when voiced through the right channels. To find out why customers leave bad reviews, Trustpilot, an independent reviews platform, surveyed…

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

As the retail industry continues to evolve and become more competitive, consumers wield more power than ever before. Retailers are only now beginning to understand the power of consumer voices and the impact they make when promoted through the right channels of communication. To find out why customers leave bad reviews, Trustpilot, one of the world’s leading independent review platforms, surveyed more than 1,000 European and North American consumers, including what they expect from retail brands today.

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There's an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they…

The modern shopping experience is continuously evolving. Today’s consumers can get groceries delivered to their doorsteps, discover new products through their social media feeds, and use voice assistants to make purchases. In this dynamic environment, retailers are constantly seeking scalable ways to make shopping experiences more convenient and delightful for customers. To better understand what…