Product Reviews
June 23, 2020 at 1:18 pm
Fake reviews have made headline news over the past few years. It’s an issue that affects brands and retailers of all sizes, and has today’s shoppers on high alert. Because almost all (95 percent) shoppers use ratings and reviews to evaluate or learn more about products, we wanted to better understand how fake reviews affect…
June 16, 2020 at 2:54 pm
With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…
March 4, 2020 at 10:59 am
Today’s consumers expect more from brands than ever before. Whether it’s transparency about how products are made, exceptional e-commerce options, or highly personalized customer interactions, a brand’s relationship with its customers is everything. At the same time, in a marketplace crowded with brands vying for consumers’ attention, leaving a lasting impression is a growing challenge.…
March 3, 2020 at 12:39 pm
Product reviews drive today’s e-commerce world. Users trust other users to an astounding degree, with 85 percent of consumers solely relying on reviews to inform their purchases. It's in this context where fake reviews become a lucrative and destructive business. Disingenuous reviews threaten the function of reviews entirely. However, business is still booming for fake…
February 25, 2020 at 10:27 am
With the threat of fake reviews growing in the retail industry, the Federal Trade Commission (FTC) launched its first ever case challenging paid fake reviews on retail websites. As the issue becomes more prevalent, leading online retailers like Amazon.com and Walmart are increasingly under fire on this topic. Industry data gathered by Fakespot, a site that…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
November 18, 2019 at 12:51 pm
Holiday shopping season is here! In fact, holiday shopping launched in … July?! According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing “Black Friday in July” sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fall…
October 31, 2019 at 9:22 am
It’s safe to say that in today’s consumer landscape, customers don’t only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, “trusted…
October 30, 2019 at 12:11 pm
Good product reviews can do wonders for your Amazon.com business. Not only can reviews build brand trust and instill confidence in your products, but they also help your products show up higher in search results and increase your clickthrough rates and sales. Because reviews are so valuable, Amazon recommends that products should have 15 or…
September 19, 2019 at 11:43 am
In an era of growing distrust, there’s no denying how crucial reputation is for a business. Several businesses underestimate the power of a review, so the team at Trustpilot surveyed 1,700 shoppers to prove the naysayers wrong. We recently published a report with conclusive data that shows brand reputation and reputation management are critical to…
