Product Returns

Returns Abuse: A $24 Billion Problem
June 16, 2020 at 2:14 pm

Consumers have come to expect flexible returns policies. In recent research, Forter found that a whopping 97 percent of consumers say that returns policies impact their likelihood to actually purchase with a retailer. This is especially true for consumers shopping for apparel and accessories; these shoppers frequently use in-store and online returns, and deem these…

How to Navigate the Returns Experience During and Post-COVID-19 Crisis
May 19, 2020 at 1:36 pm

With stores closed and social distancing in effect, consumers rely on online shopping now more than ever, causing e-commerce to explode by 40 percent in March. While retailers have focused on deep discounts, curbside pickup and optimized delivery, they should also hone in on a critical and lesser-known factor of customer loyalty: the returns experience.…

Making E-Commerce Returns Work for Retailers
May 5, 2020 at 5:46 pm

For many retailers, returns are an enormous operational, logistical and financial burden throughout the year — especially as carrier fees continue to increase. With the right technology and some careful planning, product returns can actually be re-imagined and turned into a revenue or efficiency opportunity. Here are four ways retailers can transform returns: Charge for…

New Consumer Research Gets Real About Returns
April 30, 2020 at 1:09 pm

Think about the last purchase you made online that you returned. Maybe the color wasn’t right. Perhaps you bought the wrong size. Or maybe that return is still somewhere in the abyss of your closet, holding your precious cash hostage and taking up space. Whatever the reason for your return, you likely found it disappointing…

How to Make Free Shipping Profitable, Part 8
April 29, 2020 at 7:11 pm

Returns are a fact of life in retail. The downside of online retail for customers is that they don't get to see and feel the product before purchase. That’s why e-commerce has three times more returns compared to brick-and-mortar retail. In the age of free shipping, returns hit merchants harder. In part eight of this 10-part series,…

3 Tips for Using Returns and Exchange Data to Build a Better Post-Purchase Experience
March 24, 2020 at 4:48 pm

Everyone loves to say that “data is king,” pointing to Amazon.com and its “data-driven decision making.” In most cases, these well-intended but divisive statements create insecurities in most organizations. And if they’re actioned too hastily, they will slow down decision making while company leaders wait for data to give them a perfect answer. To its credit, Amazon…

Returns Solution Boosts Customer Satisfaction and Retention at Cuts Clothing
March 9, 2020 at 3:20 pm

In episode 237 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Steven Borelli, founder and CEO, and Carter Shae, director of finance, both of Cuts Clothing, an online men's apparel brand that's the first to accessorize the basic tee. Listen in as Borelli and Shae share why Cuts Clothing was founded, the brand's history, and how…

Walmart Rolls Out Fulfillment Services for its Marketplace Sellers
February 25, 2020 at 1:46 pm

Walmart announced today that it's rolling out a new service called Walmart Fulfillment Services (WFS) that offers selected marketplace sellers access to its supply chain capabilities, including storing, picking, packing and shipping items, as well as the handling of returns and customer service. The retail giant said in a statement emailed to Total Retail that WFS…

The Nightmare After Christmas: No-Fault-Found Returns
January 21, 2020 at 12:03 pm

Black Friday is a day that retailers wait for all year, and 2019 was no different. Digital sales for the retail holiday increased nearly 20 percent last year, reaching $7.4 billion across the 4,500 retail websites tracked by Adobe Analytics. Consumers also found their way into brick-and-mortar locations much more often, with many having opted…

Not All Returns Are Bad: How Retailers Can Reduce Unnecessary Returns
December 20, 2019 at 12:57 pm

It comes as no surprise to retailers that returns are rising across nearly all product categories. Increases in online shopping, general expectations for free shipping, and consumer conditioning around style sampling (a la Stitch Fix, Rent the Runway, and others) are all contributing to increased rates of return in aggregate. In 2018 alone, U.S. consumers…