Product Packaging

Consumer marketing research firm Eye Faster recently conducted a major study encompassing a dozen stores from a variety of U.S. retailers to identify behavior patterns and generate insights into the shopping experience. Mobile eye-tracking headsets were employed to observe shopper behavior and provide measurement at key levels of engagement. Among the key conclusions: unplanned purchasing…

Today, brands and products have less time than ever to prove their relevance. Retailers have compressed the window for products to prove themselves and will trade out shelf space quickly based on new product launches that might sell better. The shopping experience has been disrupted as never before by technology. Packaging has always been an…

When shoppers buy a product today, they're far more likely to be influenced by the experience than solely by the price or product features. Whether walking into a Sonos listening boutique to shop for speakers, “trying on” makeup through Sephora’s mobile app or heading into a Nike store to test out shoes in virtual reality,…

A major challenge for brands in the modern retail marketplace is to positively influence shopper behavior through fresh, relevant and dynamic messaging. Marketers constantly adjust promotional copy and offers through event, mobile and social marketing to break through to the buyer amid the noise of competitors. What’s new? Well, now the solution to this challenge…

Although a package redesign can increase sales significantly, the result can be also a huge failure (e.g. the Tropicana case, where the company lost over 50 million dollars). This is not surprising since influencing purchase decisions is complex: shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy. Redesigning a package can be a big opportunity, as the package influences the last step in the purchase process. The question is rather which design will boost sales the most? Or stated differently: which research method consistently picks the winning design?

Amazon.com wants to take some delivery worries away from customers. The Information reported that two companies — August, which makes connected locks that you can control from your smartphone, and Garageio, a startup that builds connected garage door openers — are working on new technology that would give delivery people temporary access to your home…

With the holiday season fast approaching, it’s time to start thinking about your holiday strategy. A successful holiday shopping season doesn’t happen overnight. It takes time, planning and a strategy that allows you to deliver the same high-quality customer experiences that shoppers enjoy throughout the year. During November and December, many retailers enjoy a healthy…

Zappos’ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zappos’ new shipping box…

This week, Truth In Advertising (TINA) reported Wal-Mart is still misusing the “Made in the USA" label. In a letter to the FTC, the advertising watchdog group urged the group to look into Wal-Mart’s continuous practice of mislabeling products as Made in the USA. The group currently believes over 100 products are mislabeled on Wal-Mart’s…

Retailers are dealing with changes in consumer habits and the explosive rise of e-commerce, which have transformed not only the small parcel economy, but the entire supply chain. Understanding the following six key supply chain realities will help improve efficiency, customer satisfaction and, ultimately, the bottom line. We're not slowing down: According to a Sealed Air…