Product Packaging

As consumer packaged goods (CPG) brands and retailers strive to strengthen their relationship with the consumer, particularly in a retail climate increasingly affected by inflation and supply chain issues, there are two converging trends to consider — enriching the omnichannel shopping experience and meeting specific consumer need states in new ways.  These aren’t new trends, but…

Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Perhaps you started biking to work instead of driving (if you're not working remotely) or invested in reusable household items like metal straws and glass jars.…

With stay-at-home restrictions easing across the country, what does the future landscape of retail look like? What do consumers face when ordering products online? We do know with the global pandemic that e-commerce has skyrocketed. Unfortunately, with the shift to e-commerce, we've also seen massive amounts of counterfeit products as well as products that were…

Dreamr, a specialized, full-service brand box firm founded by Women in Retail Leadership Circle (WIRLC) partner Patti Hester, has launched the Gratitude Box project, a nonprofit program that enables consumers to gift care boxes to frontline healthcare heroes, first responders, and essential workers who are risking their lives with selfless acts during the COVID-19 crisis.

First come products. Then packaging. Or should it? As important as good products are to sales, packaging is just as important. Without creative and enticing packaging, products often stay on the shelves. Likewise, without a useful and well-performing product, packaging can’t influence consumers alone. The perfect balance of the two creates an ideal scenario –…

China’s recent ban on importing waste has created a worldwide crisis for recycling programs. In the global scramble for a solution, businesses have come to the realization that recycling is no longer a viable or sustainable option to manage today’s throw-away culture. As awareness deepens, companies are faced with the challenge and opportunity to develop…

Amazon.com announced Monday its goal to make 50 percent of all its shipments net zero carbon by 2030. This goal aids the company's efforts towards achieving project "Shipment Zero," which focuses on a long-term goal to make all of its shipments carbon neutral. Amazon has been taking more steps to reduce its overall carbon footprint, and has…

Over the last several decades, larger brick-and-mortar stores haven't fundamentally changed their layouts and merchandising approach. Ask just about any big-box retailer what their goal is today, and the answer would be about the same as it would have been in 1960: to serve as a one-stop shop for customers to meet all of their…

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

The number of people buying from e-commerce small business owners is increasing with each passing hour. Despite surpassing expectations, customer feedback indicates there's room for improvement, especially in packaging design. Some common customer complaints include "visible damage or loss," "unsealed package" or "concealed or invisible damage to product," all of which indicate a failure in…