Product Packaging

As online shopping continues to skyrocket, driven in part by annual internet platform sales events, it’s crucial for businesses to prioritize sustainable shipping practices. This approach is more than just a trend — it's a necessary shift towards reducing waste, cutting costs and promoting overall sustainability. The environmental footprint of traditional packaging is staggering. Oversized…

Summer shopping season, including back-to-school, is underway, bringing opportunities for retailers to drive sales and enhance customer loyalty. The key lies in delivering exceptional customer experiences that can help retailers stand out. In fact, approximately 45 percent of companies worldwide perceive customer experience as a top competitive differentiator. While the overall shopping experience relies on…

Globally, private brand sales are soaring. According to Nielsen IQ, in the U.S. alone these brands now comprise 17 percent of all retail sales. But when it comes to sustainability, particularly for packaging, the picture is a little murkier. Retailers’ private brand product managers tend to focus on the bottom line for differentiation to steal market…

In today’s world, customers expect exceptional experiences at every opportunity. One of the most exciting developments in this area is interactive packaging, which allows brands to engage with consumers before they even become customers. With advancements in technology, the potential for improving customer engagement through interactive packaging is enormous. In fact, the global smart packaging…

Every year, the U.S. goes through enough cardboard boxes for shipping to pave a one-mile-wide road from New York City to Los Angeles three times, or build a mile-high cardboard wall around the entire continental U.S. Getting rid of overreliance on Amazon.com's signature brown box is a key goal of the retail giant and its…

While Amazon.com's impact on e-commerce is sizable, arguably one of the most impressive parts of the company has less to do with selling products and more about delivering them. In 2014, the company had a 0 percent logistics market share. As reported by Axios in 2020, just six years later, Amazon’s logistics arm overtook FedEx…

In today's era of booming e-commerce, the significance of efficient packaging cannot be overstated. As we strive towards a greener and more sustainable future, it's essential for companies to address this issue by implementing right-sizing strategies. By customizing packaging to fit each shipment precisely, businesses can enhance customer satisfaction, reduce costs, and mitigate the environmental…

It's no secret that the retail and e-commerce industries have experienced economic slowdowns in recent years. Between rising inflation, increasing costs for raw materials, and consumers tightening their budgets, retailers need to cut expenses to stay profitable. One surprising place where businesses can save money is on packaging supplies. While packaging isn't known as the…

More customers are becoming aware of the environmental issues we're all facing. With this in mind, companies need to design packaging that's not only sustainable but also stands out on the shelf. Reducing the environmental impact and attracting customers are important aspects of the design process. Here are some tips for developing visually appealing and…

This holiday season, Americans are looking to spread some cheer by spending on gifts, food and décor, and they’re increasingly choosing the most eco-friendly options available. Frequently dubbed “The Most Wasteful Time of Year,” the Christmas holiday has a well-documented effect on the environment. As waste left over from days of celebration breaks down in landfills, toxic…