Printing

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in…

The catalog printing world is in crisis. Paper prices continue to increase. Paper supplies are limited and catalogers often aren’t getting enough paper shipped to their printer to meet their press run requirements. Printers are “sold out” for the holiday 2022 season. Costs continue to increase for paper, postage, ink, and freight and fuel. Bindery…

Prices for catalog paper increased again on August 1. Paper price increases have continued over the past several months. Printers are now being allocated paper by the mills, which means printers aren't able to get all the paper they've ordered. As a result of this supply chain backlog, printers are sold out of press time…

Digital textile printing is reshaping the fast-fashion industry.

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

New research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluates the value and transformational influence of digital printing (i.e., inkjet and toner-based electrophotography) for retailers, including the ways they’re using digital printing, challenges faced in adoption, future interest, and level of understanding of programs. The research shows that retailers are…