Pricing
May 21, 2019 at 10:22 am
The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…
April 11, 2019 at 1:16 pm
Many online retailers invest significant resources in email marketing to drive new and existing customers to their sites. Of course, too many emails can cause email fatigue, tuning customers out and weakening brands. There are certainly other ways to drive traffic, such as paid search and digital advertising, but these approaches come with a price.…
March 27, 2019 at 9:59 am
Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and aren’t afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,…
February 25, 2019 at 12:51 pm
In any difficult situation, cut the price. That’s the basic rule omnichannel consumer electronics retailers use when setting prices. And copy the moves of your competitors. That’s rule No. 2. If a retailer suddenly changes the price for a particular product for a specific reason — e.g., lowering the price to liquidate excess inventory —…
February 19, 2019 at 11:24 am
The trade war with China has been cited as a primary cause of much of the recent economic volatility, from the stock market dive last fall to fluctuations in oil prices. While it's clear that tariffs are creating some level of instability as companies and investors try to guess what will happen next, many retailers…
February 8, 2019 at 3:37 pm
In a survey conducted by Coresight Research and Celect, more than 200 senior retail decision makers shared their views on top areas of concern around inventory decisions and the correlation to key performance indicators such as full-price sell through, markdowns, stockouts and margins.
February 1, 2019 at 9:10 am
In this episode of Retail Right Now, Joe Keenan shares a few of his favorite tips from Total Retail’s recently released report, 50 Best Retail Tips of 2018. This annual report highlights the best tips over the course of the past year, and provides a blueprint for how retailers and brands can leverage those insights to…
January 7, 2019 at 11:10 am
In episode 177 of Total Retail Talks, recorded at the 2018 Shop.org conference in Las Vegas, Bai Gan, chief product officer at Zenni Optical, an online eyewear retailer, discusses the brand's growth from humble beginnings (i.e., selling products out of the founder's garage) into a leading seller of prescription glasses and sunglasses. Zenni Optical currently owns…
January 4, 2019 at 11:21 am
Retail executives are too quick to dismiss the impact that pricing and new technologies are having on consumer purchase decisions.
December 17, 2018 at 12:16 pm
With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season — but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window. How can retailers craft engaging, relevant pricing and promotions…
