Pricing

Navigating Stormy Waters: Science-Based Pricing Proves Critical
May 12, 2020 at 4:44 pm

The already chaotic world of retail has been shaken to its very core in the recent COVID-19 pandemic. Demand is surging for grocers, but not in the same categories and items as in the past. Shoppers are leveraging online apps and buy-online-pick-up-in-store options at unprecedented speeds as the training wheels come off omnichannel adoption once…

Retailers Adjust Prices Due to COVID-19 Spread
April 20, 2020 at 5:40 pm

It’s no secret that the spread of COVID-19 has changed the way retail works at a fundamental level. Gone are the days of a shopper walking into a store and browsing the shelves. Now, only essential brick-and-mortar retailers can remain open, while more consumers than ever before are doing their shopping online. As a result,…

COVID-19: Retail Innovation Gets Crucial for Survival
April 15, 2020 at 9:41 pm

In the coronavirus vs. retail fight, the score so far is one to zero. Many retailers, like Macy’s and Gap, have been forced to close their stores, put tons of thousands of employees on leave, and cut their budgets to survive. These actions are just like how our bodies restrict blood flow to limbs in…

How Will Retailers Deal With the New Tariffs Heading Into Holiday 2019?
November 19, 2019 at 11:10 am

The retail industry is feeling the effects of 15 percent tariffs imposed on Sept. 1 on a wide range of consumer imports, and is bracing for the impact of their expansion to additional goods on Dec. 15. These tariffs cover a total of about $300 billion worth of imports from China. Increases on tariffs imposed…

Markdown Optimization Helps Apparel Retailers Maintain Gross Profit and Profit Margin
November 13, 2019 at 12:12 pm

Apparel retail is infamous for extremely short collection cycles. This means that businesses are always pressured to get rid of old or surplus inventory to make room for new collections. In this time-sensitive scenario, retail teams usually prefer to clear off shelves at all costs. In many cases, retailers launch promos which attract customers and…

Pricing Elasticities: CPGs Renewed Focus on Pricing
October 3, 2019 at 9:12 am

Despite the availability of voluminous shopper data and advanced analytics, many consumer packaged goods (CPG) companies leave revenue on the table by failing to optimize the link between product pricing, product development and marketing. Marketers rely primarily on elasticity as the primary factor when setting pricing, and think less about how to move the curve…

Why Dynamic Pricing is Retailers’ Answer to Tariff Hikes
October 2, 2019 at 11:12 am

A new survey about the impacts of product tariffs from Intelligence Node, a proven innovator in retail analytics technology, reveals that consumers are concerned that retail prices will soon be on the rise. More than 1,000 respondents took part in sharing their sentiments on impacts to retail pricing as a result of new tariffs going…

How to Sustainably Compete With Retail Giants on Price
September 30, 2019 at 11:12 am

In my previous article on retail pricing excellence, I discussed how traditional retailers are facing threats from all corners. Domestic and foreign competitors, direct-to-consumer (D-to-C) brands, and entrants from nonretail sectors are fighting for market share. Against this competitive backdrop, shifting consumer preferences, high-end expectations, and new business models are adding to the pressure. To…

A Playbook for the Holiday Season: AI Price and Promotion Strategies to Keep Your Sales on Track
September 11, 2019 at 1:17 pm

Now that summer is coming to a close, retailers’ thoughts are turning to planning and strategies for the all-important holiday season. The season spans Black Friday to Cyber Monday and through the varied landscape of early shoppers who plan ahead to last-minute shoppers who crowd stores and websites in the last days before Christmas. Retailers…