Pricing

Rent the Runway Creates Own Clothing Brand, Invents Imaginary Retail Prices
December 17, 2015 at 10:51 am

You may have heard of Rent the Runway, a service that lets shoppers rent outfits (generally dresses and accessories) for special occasions. Instead of buying a $400 dress and wearing it once, you rent it for $65 and then send it back. Only theyโ€™ve made an interesting change recently, offering house brands alongside those runwayโ€ฆ

How BI and Analytics Can Make the Holidays the Most Wonderful Time of the Year for Retailers
December 16, 2015 at 9:51 am

The holiday season has arrived and people are lining up outside of stores for the best deals. And theyโ€™re increasingly shopping online, with the National Retail Federation (NRF) forecasting that online sales will increase between 6 percent and 8 percent this year. Meanwhile, retailers are gearing up for the busiest time of the year. Salesโ€ฆ

Wal-Mart Moves Cyber Monday Up a Day
November 23, 2015 at 11:21 am

This year there will be no rest for the holiday shopping weary. As part of the growing trend to start holiday sales earlier, Wal-Mart has announced that it will begin its Cyber Monday sales the Sunday night of Thanksgiving weekend. The first round of deals will begin at 8 p.m. ET on Sun., Nov. 29 andโ€ฆ

Amazon's Black Friday Deals Will Roll Out Every 5 Minutes
November 19, 2015 at 11:58 am

Rolling out Black Friday deals every 10 minutes apparently wasn't enough for Amazon.com. Starting Friday and running through the day after Thanksgiving, the online retailer will one-up itself by adding new holiday deals as often as every five minutes. That compares to last season, when it launched a new promotion every 10 minutes.

3 Steps to a Better Price Optimization Strategy
November 19, 2015 at 9:38 am

According to a 2015 Bain & Company Insights report, โ€œprice optimization models are mathematical programs that calculate how demand varies at different price levels, then combine that data with information on costs and inventory levels to recommend prices that will improve profits.โ€ However, the journey towards price optimization doesnโ€™t begin with a mathematical program, itโ€ฆ

Maximizing the Amazon Opportunity This Holiday Season
November 13, 2015 at 10:00 am

Fundamental data such as sales and category share is the lifeblood of todayโ€™s best-performing brands in the brick-and-mortar world. Their long-term strategies and everyday execution โ€” for example, knowing which categories and retailers they should be under- or overinvesting in โ€” are measured and closely managed by these critical indicators. However, despite the exponential growthโ€ฆ

Wal-Mart Makes Changes to Black Friday Strategy
November 12, 2015 at 11:44 am

Wal-Mart plans to offer most of its Black Friday discounts to online shoppers hours before they become available in stores, as the company attempts to hold off challenges by Amazon.com and other e-commerce rivals. The worldโ€™s biggest retailer, which said it still expects to draw record crowds even with the online push, will make theโ€ฆ

Macyโ€™s, Other Retailers Brace for Heavy Discounting
November 12, 2015 at 11:05 am

When Macyโ€™s, a store closely associated with Christmas, says there's trouble brewing ahead of the holidays, it's enough to send the world of shopping into a tailspin. The retailer of โ€œMiracle on 34th Streetโ€ warned Wednesday that its stores were awash with merchandise after a sluggish fall season and that slow business would force it toโ€ฆ

6 Reasons โ€˜Low Priceโ€™ Costs You More in the Long Run
November 3, 2015 at 11:16 am

Technology has streamlined processes and opened up the worldโ€™s labor forces, thereby helping to cut the cost of doing business. However, this same technology has led to comparison shopping and price transparency. In other words, for all the good itโ€™s done to make your business competitive on price, technology has leveled the playing field inโ€ฆ

Amazon Launches Black Friday Deals Store
November 2, 2015 at 11:01 am

Amazon.com on Sunday launched its Black Friday deals store as it begins to count down to what traditionally has been one of the biggest shopping days of the year. The Seattle retailer promises tens of thousands of deals on technology, toys and clothes between now and Dec. 22. TVs, digital cameras, projectors and connected products forโ€ฆ