Pricing

Legacy brands are in danger, especially because brand loyalty is not what it used to be. Instead, quality and, oftentimes, price reign supreme. This dynamic is causing brands and retailers alike to pivot in order to keep up with changing consumer preferences. When shoppers can get high-quality alternatives at a lower cost, remaining loyal to…

If the prospect of offering warranty solutions seems intimidating, you’re not alone. For many retailers, incorporating a warranty pitch into an already tricky sales process may be viewed as a simple check-the-box obligation. The reality is that warranties can offer an additional line of revenue and reduce customer churn, two tremendous assets for any business.…

In the age of omnichannel, almost every retailer has an app, website, brick-and-mortar presence, mobile and email promotions, and more. There's such a thing as having “too much siloed omnichannel,” and disparate channels can mean a confusing and disorderly shopping experience for the customer. While omnichannel was a step in the progression from the retailer…

With an increasing shift away from brick-and-mortar stores to online options, it has never been more important for brand manufacturers to cultivate an engaging, online experience. The strategic use of mobile apps, flagship websites and social media can help evoke familiar in-store messaging and feel so that brands can create a captivating, virtual in-store experience…

With the rise of e-commerce giants like Amazon.com projected to make up 50 percent of U.S. e-commerce revenue by 2021, online retail has changed the industry landscape significantly. Online stores and Amazon storefronts allow for retailers to forego the overhead costs of owning a physical store and rake in a majority of their sales without…

In an interview this week at Shoptalk in Las Vegas, Dan Park, CEO of BuildDirect, discusses how the home improvement online marketplace is using artificial intelligence (AI) to optimize merchandising its site, particularly pricing.

In episode 130 of Total Retail Talks, recorded last month at the National Retail Federation's Big Show in New York City, Luke Rauch, senior director, U.S. insights, Walgreens, talks about how the pharmacy retailer leverages data (customer, competitor, product, third party) when making pricing decisions.

Register for this webinar to get valuable insights on the impact offer financing can have on conversion rate and average order value.

The start of a new year is a great time to take stock of the trends and developments of the last 12 months. It’s also a good time to look ahead to some of the new innovations that will soon become standard practice. At Digital River, our online retail predictions for 2018 include some changes…

This year has seen a marked rise in industry chatter about a “price war” among leading online retailers, with major media outlets like Recode reporting that “ … in recent months [there] has been a high-stakes race to the bottom between Wal-Mart and Amazon.com.” Other retailers have also felt the pricing crunch, with 72 percent…