Pricing

Brick-and-Mortar Retailers’ Secret Weapon: Unified Commerce
April 12, 2018 at 10:29 am

In the age of omnichannel, almost every retailer has an app, website, brick-and-mortar presence, mobile and email promotions, and more. There's such a thing as having “too much siloed omnichannel,” and disparate channels can mean a confusing and disorderly shopping experience for the customer. While omnichannel was a step in the progression from the retailer…

3 Ways to Maintain Consistency Between In-Store and Online Customer Experiences
April 3, 2018 at 10:42 am

With an increasing shift away from brick-and-mortar stores to online options, it has never been more important for brand manufacturers to cultivate an engaging, online experience. The strategic use of mobile apps, flagship websites and social media can help evoke familiar in-store messaging and feel so that brands can create a captivating, virtual in-store experience…

3 Reasons Brands Should Re-Evaluate Their Retail Distribution Agreements
March 27, 2018 at 11:37 am

With the rise of e-commerce giants like Amazon.com projected to make up 50 percent of U.S. e-commerce revenue by 2021, online retail has changed the industry landscape significantly. Online stores and Amazon storefronts allow for retailers to forego the overhead costs of owning a physical store and rake in a majority of their sales without…

AI Helping BuildDirect Optimize Merchandising, Pricing
March 23, 2018 at 9:37 am

In an interview this week at Shoptalk in Las Vegas, Dan Park, CEO of BuildDirect, discusses how the home improvement online marketplace is using artificial intelligence (AI) to optimize merchandising its site, particularly pricing.

Data at the Core of Walgreens’ Pricing Strategy
February 12, 2018 at 1:05 pm

In episode 130 of Total Retail Talks, recorded last month at the National Retail Federation's Big Show in New York City, Luke Rauch, senior director, U.S. insights, Walgreens, talks about how the pharmacy retailer leverages data (customer, competitor, product, third party) when making pricing decisions.

Online Retail Trends for 2018: Pricing, Privacy and Voice
January 10, 2018 at 10:17 am

The start of a new year is a great time to take stock of the trends and developments of the last 12 months. It’s also a good time to look ahead to some of the new innovations that will soon become standard practice. At Digital River, our online retail predictions for 2018 include some changes…

Amazon Remains the Online Price Leader, But the Gap is Closing
December 18, 2017 at 5:35 pm

This year has seen a marked rise in industry chatter about a “price war” among leading online retailers, with major media outlets like Recode reporting that “ … in recent months [there] has been a high-stakes race to the bottom between Wal-Mart and Amazon.com.” Other retailers have also felt the pricing crunch, with 72 percent…

4 Pricing Strategies to Help You Beat Amazon This Holiday Season
December 18, 2017 at 12:07 pm

With the holiday season upon us, it figures to be a busy time for retailers. According to the National Retail Federation's (NRF) October Consumer Survey, consumers spend this holiday season 3.6 percent to 4 percent more than last year, or $678.75 billion to $682 billion. Furthermore, 59 percent of shopping will be done online, the…

Whole Foods Struggles to Shake ‘Whole Paycheck’ Nickname
December 7, 2017 at 1:05 pm

It has been six months since Amazon.com announced its plan to acquire Whole Foods Market, and along with it promised pricing rollbacks at the grocery chain. However, to date those price cuts have seemed few and far between. When NBC News took a deeper dive into the situation, it found 269 items with lower price…