POS Systems
Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men's apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates…
GameStop said last week that it's investigating a potential security breach on its website involving customer data and credit cards. The hacks reportedly took place between September 2016 and February of this year. The breach could include credit card numbers, expiration dates, names, addresses and three-digit card verification numbers. "GameStop recently received notification from a…
In episode 78 of Total Retail Talks, Kiran Smith, vice president, chief marketing officer at Brookstone, a retailer of unique gift ideas and cool gadgets, discusses how chip card technology is helping the company cut down on fraudulent purchases. In addition, Smith offers her advice for other retailers that are integrating chip card technology into…
Omnichannel marketing is really about experiences. It’s achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, it’s really more of a critical requirement of tomorrow’s winning brands. Savvy marketers might…
Looks like consumers will have another mobile wallet option to choose from when shopping at Target. The big-box retailer announced this week that it will launch its own mobile payment system later this year, giving customers the ability to pay for purchases with the swipe of their phones. Recode reports it's unclear if Target will add…
There are many exciting facets of mobile that open up worlds of opportunity for customer and business expansion for retailers. And while mobile marketing is still just scratching the surface, one strategy is sure to become more in focus for retailers in 2017: location-targeted marketing. What is Location-Based Marketing? It sounds like something from the…
Amazon.com has built a convenience store in downtown Seattle that deploys a gaggle of technologies similar to those used in self-driving cars to allow shoppers to come in, grab items and walk out without going through a register. The 1,800-square-foot store, officially dubbed “Amazon Go,” is the latest brick-and-mortar initiative from the e-commerce giant, which already…
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The payment landscape for online and offline retailers is getting wider and deeper every day. To discuss some key payment trends taking place within the retail industry, Elina Vilk, head of marketing, enterprise solutions, PayPal, joined us on episode 57, of Total Retail Talks, sponsored by Synchrony Financial. Vilk discusses the mobile payment landscape, how data…
Exactly what a “size six” is can be a mystery to your customers. Sizes are defined differently from manufacturer to manufacturer, and even from year to year. Some designers may change sizes for strategic reasons. For example, a decade ago a garment would have been labeled a size 16, but it’s a size 12 today in…