POS Systems

Apple's iBeacon devices have the potential to change many aspects of shopping — and to demonstrate its commitment to the idea, Apple is turning on the iBeacons in 254 of its Stores across the U.S. today. The iBeacons, 20 of which are said to be in NYC's Fifth Avenue store, will connect to the

Rounding up the year's best tips to help you optimize your business.

PayPal will introduce a new way for people to pay for goods in-store with their phones in another bid to extend its business beyond online retailers. The Payment Code feature, announced yesterday, will allow PayPal users to pay for things in physical retail stores by scanning a QR code generated in the app, or by using a one-time four-digit code in stores that use PIN codes but don't have a scanner.

PayPal is teaming up with a handful of retailers, including Levi's, Aéropostale and maurices, with a time-sensitive offer for free shipping, highlighting the importance of incentivizing consumers with mobile and web offers to beat showrooming this holiday season. PayPal is offering consumers who shop on retailers’ mobile sites, applications and websites free two-day shipping through Nov. 1. In addition to educating consumers about alternative payment types, the marketing move will also help PayPal form closer relationships with retailers as the company makes a bigger play to capture real-world transactions.

Historically, the payments ecosystem has been disjointed and time intensive, creating tremendous operational inefficiencies. With so much riding on payment performance, merchants are seeking simpler, streamlined payments solutions that can accommodate geographic growth and new demands to adapt quickly and seamlessly to the constantly evolving retail landscape.

Only a few years have passed since retailers finally became comfortable with their transformation to e-tailers. Now they must shift their point of view again, becoming what we might call "see-tailers," as the physical retail store assumes the role of a showroom, with consideration selection and transactions all conducted online through smartphone apps or mobile websites. Rather than visit stores to compare prices or find new styles and products, consumers are using stores to see, touch, taste or smell a product they've already targeted, then are leaving to order the item online.