Personalization

Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information that consumers proactively and knowingly give organizations.…

Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s never too early to prepare ahead. This year, in addition to the lingering effects of the pandemic, there’s a looming recession that’s shifting consumer behavior and demand. Product and fulfillment costs are rising, consumption is declining, and inventories are surging. As a…

Retailers that refuse to embrace and perfect an omnichannel experience will lose customers and revenue. Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Optimizing the omnichannel customer journey has become a competitive differentiator and a necessity in the retail world…

As consumers flocked to the internet during COVID, many businesses were totally unprepared, and retail marketers often took the hit. Their work quickly expanded to include customer experience, brand, digital marketing, CRM, customer retention, and more. These extended responsibilities paired with the fact marketing is now being looked at as a revenue-driving department means marketers…

As consumers return to in-person shopping, businesses everywhere are moving quickly to include the best parts of physical retail in the online customer journey. But retailers looking to take features from brick-and-mortar shopping and port them over to the online experience are thinking about it in the wrong way. Success in this new age of…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jay Hinman, vice president of marketing at Lily AI, the product attribution management platform for e-commerce retailers. Listen in as Hinman discusses Lily AI's technology solutions for retailers (0:58), his professional background in marketing (2:24), and the challenges that retailers face in delivering great…

Each year seems like a new bar to clear for holiday shopping. In 2021, online retail sales were up 11 percent over 2020 despite obstacles like bottlenecks in supply chains and rising prices. This year, the United States Postal Service is preparing to handle 50 million packages per day during the holiday shopping season, and…

Unique items are intriguing to consumers, especially collectors of rare pieces. Individuality can be a great selling point for shoppers, but retailers often struggle with effectively merchandising one-of-a-kind products on an e-commerce website. Sideshow, a popular seller of collectible art figures and prints related to comic books, superhero films, literature and other hot topics in…

This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

Personalization is among the most hotly debated topics among marketers. To some, it's the holy grail their organizations need to seize to delight existing customers, acquire new ones, and prove return on marketing spend. To others, it's a false flag for invasive data collection and inaccurate promotions that alienate shoppers. One way to reframe the…