Personalization

Picture this: It’s Cyber Monday and each member of the Smith family has decided to buy a new pair of sneakers to wear on the family’s upcoming vacation. Mom knows the exact brand, style and color she wants, and she needs her shoes delivered in two days or less. She pulls out her tablet and…

For technical leaders in e-commerce, it's all about the money. More so than in almost any industry, software development decisions in e-commerce need to be justified from a revenue perspective. With many companies implementing hiring freezes, and as budgets tighten ahead of an "e-commerce winter," allocating limited technical resources is more important than ever. From…

Retailers of all sizes have had more than their fair share of struggles this past year. From supply chain issues to high inflation trends, most are just trying to stay afloat and have hardly thought about how to improve their customer experience at scale. However, one thing is for certain — many small and midsize…

The most wonderful time of the year is quickly approaching. Prior years might have had a somewhat leisurely “brush a leaf off your sweater/carve a pumpkin/get ready for the holiday season” rhythm. However, this year, the holidays begin … now. That’s a combination of careful consumer behavior from last year (when according to the National…

Although Google is pushing back its plan to eliminate third-party cookies to the latter half of 2024 (from 2023), advertisers and marketers are still scrambling to figure out how they’ll track website visitors and create personalized experiences without this critical tool. The key to a great consumer experience is data, and this change will be…

Black Friday is famed as the inaugural event for the holiday shopping season with retailers already beginning to squeeze an average of 20 percent to 40 percent of sales into the last two months of the year. Even during the COVID-19 pandemic when many chose to forgo their typical holiday traditions, the retail industry still…

Fashion e-commerce is on its way to becoming a $1 trillion industry by 2025. With an expected growth of this magnitude, businesses are progressively expanding to farther and wider markets, making localization practices all the more indispensable than ever before. In e-commerce, localization is the process of tailoring the content of an online business to match…

Retail loyalty programs of all types are seeing significant adoption and participation growth. Starbucks, for example, announced in its Q2 2022 report that members of its Starbucks Rewards program increased by 17 percent to 26.7 million active members. Those members represent over half the company’s revenues. In grocery, Albertsons Companies began 2022 with 30 million…

Card-linked offers (CLOs) continue to grow in popularity with consumers. They’re especially popular with younger, more digital consumers. In fact, 75 percent of Gen Zers are likely to revisit businesses that offer cash back using CLOs. But too often CLOs don’t offer discounts on items that card holders actually want to buy or experiences they want…

It’s no secret that late autumn is e-commerce’s busiest season. For online retailers, Black Friday, Cyber Monday, and Christmas shopping promise unprecedented success. Last year, the industry witnessed a record-breaking holiday season with $1.2 trillion in sales (a 16 percent year-over-year growth rate). There’s an incredible amount of potential here — but year after year,…