Personalization

Imagine a long day of getting the kids ready for school, going to work, heading to soccer practice, and then coming home to make dinner only to remember that the clothes you ordered that didn’t fit are still sitting in your bedroom waiting to be returned. When you go online to initiate the return process,…

In a larger-than-life Broadway theatrical production, the audience can often take for granted what happens behind the curtains to produce a stunning show. Instead, they bask in the delight of the show before their eyes. In retail, it’s not all that different. Shoppers tend to focus on the shelves or delightedly engage in the many…

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…

For an advertiser looking for real-time conversions on its ads, retail media is nothing short of magic. Retail media ads connect impressions directly to purchases. You can see exactly how many people saw your ad and then completed a transaction. No other ad medium comes close. With retail media, brands can reach tens of millions…

Brands are under more pressure than ever to win the hearts and carts of today’s consumers. Both personalization and video will continue to drive increased engagement, loyalty and conversions — even more powerful when combined. If personalization increases online sales by an average of 20 percent and close to 50 percent of shoppers search for…

Personalization, and personalized service, are crucial for luxury retailers, as they help to create a more engaging shopping experience for customers. Personalization can involve a variety of activities, including tailoring product offerings and marketing campaigns to meet the specific needs and preferences of individual customers; offering personalized recommendations, including upsells and cross-sells; and providing individualized…

The pandemic drove e-commerce to new heights, increasing pressure on retailers to get ahead of changing consumer behaviors. However, delivering e-commerce systems that provide a competitive advantage is one of the toughest challenges facing retailers today. The role of data — and the ability to offer personalized retail experiences — is increasingly critical, especially a requirement…

In episode 389 of Total Retail Talks, which was recorded at the National Retail Federation Big Show earlier this year, Editor-in-Chief Joe Keenan interviews Linh Calhoun, chief marketing officer of Replacements, the world's largest retailer of vintage and current tableware, silver and estate jewelry. Listen in as Calhoun provides an overview of the Replacements business (0:46), her…

As we move deeper into the new year, an economic downturn is upon us, resulting in brands having tighter budgets with higher expectations. 2023 is set to see brands truly evaluating endeavors based on returns, which in turn may affect decisions to engage in projects that don’t have a measurable return on investment.  Here's how…

Personalization is all around us — in our emails, our social media feeds and even in our shopping carts. In fact, Merkle found that nearly 90 percent of consumers enjoy receiving personalized offers, and those same shoppers were willing to provide more information to retailers in order to achieve a positive, personalized experience. Similarly, an…