Personalization

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

In episode 35 of Total Retail Talks, Jeff Milbourn, director of e-commerce at Marmot, a retailer of high-quality technical apparel and equipment for outdoor enthusiasts, discusses how the brand is using personalization to enhance the online shopping experience, offers some early results into the impact the effort is having on Marmot's business, and lays out…

Personalization seems like a simple enough concept, right? Wrong. Though the industry has been talking about it for years, very few retail marketers are connecting with customers in meaningful ways. The largest challenge standing in the way of true personalization is data – and that’s no simple feat. Where do you get it? How do…

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Enter any SoulCycle or Pure Barre class and you’re bound to see someone wearing lululemon athletica. When thinking of lululemon, you envision activewear like stylish yoga pants and patterned sports bras. The company, also referred to as lulu by its customers, has more than 300 stores selling the technical athletic apparel. However, lululemon revealed a…

Personalizing the shopping experience for consumers in all channels is a primary initiative for omnichannel retailers. Saks Fifth Avenue is no exception. In episode 29 of Total Retail Talks, Joe Milano, senior vice president, general manager, digital retail and e-commerce for Saks, talks about how the luxury department store chain is working to give consumers…

When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan…