Personalization

After much talk about it over the last few years, the use of big data and mobile to improve consumers’ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now is…

The customer expectation is changing and developing lasting relationships with clients is only getting harder. Much is being written about customer loyalty, but many programs are still missing the mark. Until now, customer experience best practices have focused on product differentiation, special offers and customer service. However, most of these practices don't change or adjust…

Companies such as Amazon.com, Netflix and Spotify have shown us that personalized digital experiences are the way of the future.

Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and you’ve wasted your biggest asset. With the overabundance of data at retailers’ fingertips, it’s imperative…

According to a new report from RSR Research, retailers have identified personalization as their top opportunity for growth of their digital channels. And with good reason — personalization has proven to drive engagement and sales. Seventy-three percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more…

Who has time to shop for golf attire? Your PGA teaching professional at Bogeybox Golf Club can help with that.

There was a time that personalization was more of an aspiration than a reality. Most retailers didn't have the data, business processes or tools to deliver a personalized shopping experience. Personalization was largely site-based and, in its simplest form, leveraged customer demographics and purchase history to inform the next purchase. In earlier stages, personalization was…

In this exclusive interview from the Monetate Summit in Philadelphia this week, Parker Block, director of e-commerce at VF Corporation, parent company of leading brands such as North Face, Timberland, Nautica, Vans and others, discusses how the company is leveraging personalization to create a better online shopping experience for its customers.

Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…

I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…