Personalization

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

The busy holiday season is almost over for BuySeasons, Inc., the parent company to two costume brands, BuyCostumes.com and CostumeExpress.com. That's because its holiday season is the months of September and October, when the online retailer with a product catalog of more than 1 million customizable costume and accessory combinations does 75 percent of its…

I don’t know about you, but 2016 was a whirlwind of a year for our two brands, Total Retail and the Women in Retail Leadership Circle. This year, we launched several new products, produced more events than we ever have before and planned for many new research initiatives that will be coming up in the year…

Retail's top fifty tip and Insights that will help your business grow profitably.

West Elm is expanding into the hospitality business. The furniture and home goods retailer announced the expansion of its signature modern aesthetic, West Elm Hotels, in partnership with DDK. The first properties are expected to open in late 2018 starting in Detroit, Minneapolis, Savannah, Charlotte and Indianapolis. In addition, each hotel will offer a unique…

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.

The millennial generation, those born between 1982 and 1998, is the nation’s largest. Millennials are all 18-34 years old, but age is about the only common denominator for the individuals in this demographic. Jean-Yves Sabot, vice president of retail business development for Epsilon , breaks down millennials into six different groups, or what he refers…

This time of year can be very hectic. We (and our customers!) are running around in a rush to prepare for back to school (BTS). From the flurry of deals filling inboxes to the competition of price matching to the stream of commercials on TV and radio, we're in the throes of this prime retail…

Having digital intelligence and acting upon is only part of the equation. Equally important is measuring the impact of actions taken.

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…