Personalization

Parties, cheer and goodwill abound this month, but for online retailers, visions of sugarplums can quickly vanish in the face of navigating through the high-stress holiday sales season. With email marketing driving 25 percent of all online orders on Black Friday in 2015, brands can’t afford to skimp on implementing email marketing best practices. However,…

In a world without personalization, all shoppers get the same digital experience regardless of who they are. Your most loyal customers are asked to sign up for your loyalty program even though they’ve already joined it. Customers who always buy premium products are shown recommendations for low-cost products because those items are popular with other…

The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn't monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketing…

With the holidays quickly approaching, retailers need to make sure they are optimizing their email campaigns. Emails continue to prove successful in getting clients to take action and drive revenue, but they need to be more personalized and relevant than ever before to make an impact. In order to help boost your email program performance, here are five strategies to consider incorporating into your holiday marketing campaigns.

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

The busy holiday season is almost over for BuySeasons, Inc., the parent company to two costume brands, BuyCostumes.com and CostumeExpress.com. That's because its holiday season is the months of September and October, when the online retailer with a product catalog of more than 1 million customizable costume and accessory combinations does 75 percent of its…

I don’t know about you, but 2016 was a whirlwind of a year for our two brands, Total Retail and the Women in Retail Leadership Circle. This year, we launched several new products, produced more events than we ever have before and planned for many new research initiatives that will be coming up in the year…

Retail's top fifty tip and Insights that will help your business grow profitably.

West Elm is expanding into the hospitality business. The furniture and home goods retailer announced the expansion of its signature modern aesthetic, West Elm Hotels, in partnership with DDK. The first properties are expected to open in late 2018 starting in Detroit, Minneapolis, Savannah, Charlotte and Indianapolis. In addition, each hotel will offer a unique…

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.