Personalization
February 13, 2017 at 9:11 am
Today’s consumers have an increasing amount of choices. Emerging brands and fashion styles, plus competitive pricing and year-round discounts, equates to tough competition among retailers. As a result, consumers have demanding expectations that retailers must respond to by easing the shopping process with a more individualized experience. Consumers also have less patience to shop with…
February 13, 2017 at 9:02 am
In today’s digital landscape, it’s almost impossible to name a major retailer without an online presence. With U.S. e-commerce sales growing 15.7 percent year-over-year in last year's third quarter, this comes as no surprise. According to a recent survey from Retail TouchPoints, email is the main mode of customer communication for retailers, thus a necessary…
February 8, 2017 at 2:24 pm
In today’s digital landscape, it’s almost impossible to name a major retailer without an online presence. With U.S. e-commerce sales growing 15.7 percent year-over-year in last year’s third quarter, this comes as no surprise. According to a recent survey from Retail TouchPoints, email is the main mode of customer communication for retailers, thus a necessary […]
February 8, 2017 at 2:15 pm
February 1, 2017 at 3:34 pm
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.
January 26, 2017 at 1:34 pm
Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.
January 23, 2017 at 2:43 pm
Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff.
January 18, 2017 at 12:00 pm
Attaining customer loyalty is an incredibly difficult, but important, task in today's hypercompetitive retail environment. It's well-documented that retaining an existing customer is much more cost effective than spending to acquire a new customer. Therefore, retailers have implemented loyalty programs to incentivize customers to come back and purchase from them again and again. Walgreens’ Balance…
January 13, 2017 at 10:38 am
Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.
December 8, 2016 at 9:28 am
In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…
