Personalization

Over the past few weeks, Total Retail has been giving readers an inside look at our latest research report, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader. The report analyzes the impact Amazon’s growing influence is having on the retail industry, and what retailers are doing as…

Personalization has been a buzzword in online retail for years. In today’s digital-first world, consumers not only look for a more intuitive and personal digital store experience, they expect it. Unfortunately, the reality is many major e-commerce players are missing the mark by relying on basic strategies that broadly target customer bases. The gap is…

Sephora said it's planting its "smallest footprint" in the U.S. yet with the launch of freestanding makeup studios. The beauty retailer announced plans last week to roll out the new Sephora Studio concept across the U.S., with the first location opening in Boston this week. The studios will be about 2,000 square feet, less than half…

Sephora said it’s planting its “smallest footprint” in the U.S. yet with the launch of freestanding makeup studios. The beauty retailer announced plans last week to roll out the new Sephora Studio concept across the U.S., with the first location opening in Boston this week. The studios will be about 2,000 square feet, less than half […]

This webinar will tackle how retailers can use customer data, including location intelligence, to help them make better decisions.

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

Personalization is a buzzword in retail right now. With 83 percent of consumers demanding it — and 23 percent saying their personalization expectations aren’t being met — the battle is on to offer an increased level of personalization to customers. Indeed, according to research we conducted among retailers at World Retail Congress 2017 (Retail Gets…

As they look to better connect with and serve their customers, today’s retail marketers find that personalization is a strategic imperative. According to Infosys, 59 percent of customers say that personalization influences their shopping decisions, and Forrester found that 77 percent of consumers have chosen, recommended or paid more for a brand that provides a…

Acquisition (n.) the act of gaining possession; the purchase of one business enterprise by another Acquisition is an odd choice of word for marketers to use in reference to new subscribers. Would you introduce someone you’ve started dating as a new acquisition, or someone you possess? (I hope not!) It’s more likely that you would…

When it comes to marketing technology, virtual reality (VR) and augmented reality (AR) are the talk of the town. The New York Times and IBM, for example, are teaming up to promote a new movie with their AR app, and this year sports fans could view Super Bowl LI highlights in VR. Big brands are…