Personalization

Get an Inside Look at the New Indochino Showroom
August 14, 2017 at 10:19 am

At a time when many retailers are closing stores, Indochino is opening doors to new showrooms. Total Retail's Taylor Knight got an inside look at the newly opened Indochino showroom at the King of Prussia Mall just outside of Philadelphia. Indochino's East Coast District Manager BJ McCahill explains how the menswear retailer has brought customization…

Retailers Achieving Personalization Benefits, But Still Room for Improvement
August 10, 2017 at 9:43 am

With the recent increase in retail store closings (according to Credit Suisse, 2,880 retail stores have already shut down this year), it’s more important than ever for retailers to get their e-commerce channel right. But online, it’s very easy for consumers to shop around before making a purchase — comparing prices and styles across sites…

Digital Personalization: The Missed Opportunity
August 3, 2017 at 2:55 pm

With the recent increase in retail store closings (according to Credit Suisse, 2,880 retail stores have already shut down this year), it’s more important than ever for retailers to get their e-commerce channel right. But online, it’s very easy for consumers to shop around before making a purchase — comparing prices and styles across sites […]

Will Leather Goods Gets Personal to Compete With Retail Giants This Holiday
August 3, 2017 at 10:06 am

Consumers may be focused on back-to-school shopping right now, but retailers are already looking ahead and planning for the busy holiday shopping season. Big-box retailers like Wal-Mart and Target might be the first to come to mind when consumers think “holiday shopping” or Black Friday, but small businesses are continuing to position themselves to better…

How Amazon Has Affected the Online Customer Experience
July 27, 2017 at 12:11 pm

Over the past few weeks, Total Retail has been giving readers an inside look at our latest research report, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader. The report analyzes the impact Amazon’s growing influence is having on the retail industry, and what retailers are doing as…

The Missed Opportunity of Digital Personalization
July 26, 2017 at 11:07 am

Personalization has been a buzzword in online retail for years. In today’s digital-first world, consumers not only look for a more intuitive and personal digital store experience, they expect it. Unfortunately, the reality is many major e-commerce players are missing the mark by relying on basic strategies that broadly target customer bases. The gap is…

Sephora Introducing New Store Concept, Beauty Upgrades
July 25, 2017 at 10:27 am

Sephora said it's planting its "smallest footprint" in the U.S. yet with the launch of freestanding makeup studios. The beauty retailer announced plans last week to roll out the new Sephora Studio concept across the U.S., with the first location opening in Boston this week. The studios will be about 2,000 square feet, less than half…

A Marketer's Guide to Reaching Each Consumer Generation
July 24, 2017 at 4:53 pm

Sephora said it’s planting its “smallest footprint” in the U.S. yet with the launch of freestanding makeup studios. The beauty retailer announced plans last week to roll out the new Sephora Studio concept across the U.S., with the first location opening in Boston this week. The studios will be about 2,000 square feet, less than half […]