Personalization
October 13, 2017 at 10:23 am
Every industry deserves a boost from disruption, and e-commerce is no exception. Online sales soared in 2016, flirting with $400 billion. More than 13 percent of retail consumption happened through virtual transactions, and the curve is trending upward. Retailers have already taken notice and upped their games, but breaking ahead of the pack requires a deeper understanding of…
October 12, 2017 at 12:20 pm
The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…
October 12, 2017 at 10:17 am
Artificial Intelligence (AI) is noticeably making a difference in how we live and work. Search engines predict words and translate text, social media connects people, smart appliances respond to ambient conditions, and public transportation is becoming autonomous. Similarly, the retail industry is set to unleash fascinating possibilities by embracing AI. Imagine the retail value chain…
October 11, 2017 at 4:02 pm
Since founding Bluemercury 18 years ago with his wife, Marla, Total Retail’s 2017 Retailer of the Year Barry Beck’s leadership has helped the brand become one of the fastest-growing retailers. Under his leadership, Bluemercury has grown to nearly 200 stores (it grew its store count by more than 50 percent in 2016), has operations in more than 30 states, and employs nearly 2,000 people. (Bluemercury was acquired by Macy’s in 2015 for a reported $210 million.) Learn more about Barry Beck in this wide-ranging interview.
October 5, 2017 at 6:01 pm
Forrester predicts that mobile commerce will increase by 184 percent before 2019, eventually reaching $142 billion in the U.S. As tablet and smartphone transactions continue to rise, it's becoming increasingly apparent that modern consumers are using mobile technology during every step of the purchase journey — product research, in-store interactions and, ultimately transactions. What's the…
October 5, 2017 at 2:44 pm
The holiday shopping season presents a prime opportunity for retailers to acquire new customers.
October 4, 2017 at 11:24 am
Join us to learn simple yet impactful approaches for testing and optimizing customer experiences year round.
October 3, 2017 at 12:59 pm
It’s difficult to go even one day without coming across a news article that highlights how virtual reality (VR), augmented reality (AR), the Internet of Things (IoT) and virtual assistants like Amazon.com's Alexa will transform not just our shopping experiences but our lives. However, Bill Gates’ famous aphorism, “We always overestimate the change that will…
September 22, 2017 at 4:58 pm
Imagine this: A shopper walks into an apparel store looking to find the perfect pair of jeans and top for a night on the town. Instead of the shopper stressing over finding the right ensemble without any help, a store associate opens up the customer’s shopping profile on an enterprise mobile device and identifies a…
September 21, 2017 at 11:11 am
With reports swirling about the uncertain future of the retail industry, retailers are working to stand out in a highly competitive market, deciphering what customers really want from the brands they interact with, and delivering those things in a timely manner. While determining what consumers want may seem daunting to retailers, according to a recent…
