Personalization

Amazon.com accomplished more in 2017 than most businesses hope to achieve in their existence, from winning Oscars to buying Whole Foods — and what a year it was. It seems as though Amazon is putting its foot in every open door, from healthcare to grocery to streaming services. The retail giant's vast resources, trusted name…

Data has become one of retailers’ most valuable assets, yet many still struggle to use it in a way that drives true value for their businesses. According to a recent survey of senior-level marketers, 47 percent of respondents think artificial intelligence is overhyped, and another 31 percent say the same about big data. Consumers, however,…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

In episode 127 of Total Retail Talks, Shelly Madick, co-founder and COO of Bow & Drape, details how the online women's apparel retailer is personalizing shopping for its customers, from the products they purchase to the experiences they have. In addition to speaking about the value of leveraging data to personalize customers’ shopping experiences, Madick…

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

Even after all these years, email still dominates as the channel marketers turn to for the highest return on investment. On average, email contributes over 20 percent of revenue for businesses, according to a recent study from The Relevancy Group. However, with so many companies planning to increase their spend on email marketing, their comes…

Total Retail and sister brand Women in Retail Leadership Circle (WIRLC) are proud to present our eighth annual list of the Top Women in Retail. This year's list features a who's who of top female executives in the retail industry. Take advantage of this opportunity to learn more about some of the brightest minds and leaders retail has to offer.

Today’s sophisticated cyber shoppers continue to transform the retail landscape. Demanding innovation and excellence in every channel, they expect to take control of their online retail experience — and that includes where, when and how delivery happens. In fact, according to MetaPack's 2017 State of eCommerce Delivery Consumer Research Report, which collates the views of…

Wal-Mart's Code Eight, the first portfolio company in its newly launched incubator, Store No. 8, has started testing personal shopping services for moms in New York City, Recode reports. The  service is targeted to “busy NYC moms ” who are "high net worth urban consumers" and will enable them to get product recommendations and make purchases simply through text messaging. The…

With the rise of “conversational experiences,” just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each one of us will soon be…