Personalization

Total Retail and sister brand Women in Retail Leadership Circle (WIRLC) are proud to present our eighth annual list of the Top Women in Retail. This year's list features a who's who of top female executives in the retail industry. Take advantage of this opportunity to learn more about some of the brightest minds and leaders retail has to offer.

Today’s sophisticated cyber shoppers continue to transform the retail landscape. Demanding innovation and excellence in every channel, they expect to take control of their online retail experience — and that includes where, when and how delivery happens. In fact, according to MetaPack's 2017 State of eCommerce Delivery Consumer Research Report, which collates the views of…

Wal-Mart's Code Eight, the first portfolio company in its newly launched incubator, Store No. 8, has started testing personal shopping services for moms in New York City, Recode reports. The  service is targeted to “busy NYC moms ” who are "high net worth urban consumers" and will enable them to get product recommendations and make purchases simply through text messaging. The…

With the rise of “conversational experiences,” just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each one of us will soon be…

Artificial Intelligence (AI) is the mother of all marketing buzzwords these days. Defined as the theory and development of computer systems to be able to perform tasks that normally require human intelligence, the broader applications of AI are much bigger than using a machine to order your food vs. having a waitress come to your…

In a mad dash to beat sales goals from the year prior, retailers across the globe are revving the engines of their holiday strategies. According to research conducted by Monetate, 67 percent of companies that don’t hit their multiyear Black Friday average will fail to hit their multiyear rest of the holiday season average. Additionally,…

The holiday shopping season typically generates around 20 percent of the average retailer’s annual revenue, but 2017 is difficult to forecast. Consumer confidence has increased, but continued economic and political instability could dampen shopper enthusiasm. In spite of potential instability, there are holiday shopping trends to expect as we move from Black Friday to year…

The retail industry is experiencing the effects from the use of the Internet of Things (IoT) and its connected devices. According to the information services firm IHS Markit, there will be more than 20 billion internet-connected devices by the end of 2017, and this number is expected to grow to more than 30 billion in…

The way we shop is changing, so it’s only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, they’re starting to act a little more…

Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers. As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and…