Personalization
March 15, 2018 at 1:09 pm
As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumers’ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customer…
March 8, 2018 at 4:59 pm
In episode 134 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Steve Wilder, CFO and CIO of City Furniture, a South Florida-based furniture, mattress and home accessories retailer, discusses how the launch of three mobile apps has helped the company's store associates personalize and…
March 8, 2018 at 2:45 pm
Join our webcast to learn about revolutionary new approaches to “knowing your customer”.
March 7, 2018 at 10:32 am
In 2017, many struggling retailers closed their doors. In fact, more than 6,800 stores closed from the impact of online retailing or, in some cases, lack of interest in their businesses. Consumers are no longer willing to go into a store and meander through the aisles to make a purchase, unless it’s for a bargain (think…
March 5, 2018 at 8:50 am
Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…
March 1, 2018 at 2:11 pm
In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.
February 27, 2018 at 10:48 am
According to Boston Consulting Group, personalization is a game changer that will shift $800 billion of revenue to the 15 percent of companies that get it right over the next five years. With that in mind, it’s clear that mastering personalization should be on every brand’s list of 2018 resolutions. Implementing a successful personalization strategy…
February 27, 2018 at 10:42 am
Recently, Hubba, a global B-to-B commerce network, examined the trends impacting the retail economy and released a new whitepaper, The Curated Future - why less selection, not more, will be the defining retail trend of 2018. The study explores the past, present and future state of the retail industry, as well as the tools needed to…
February 19, 2018 at 12:19 pm
Have you ever asked such questions as how to improve personalized customer services, how to customize your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy? The e-commerce industry is highly competitive since the target audience daily, if not hourly, receives multiple offers for business and has plentiful options of services and…
February 14, 2018 at 3:11 pm
94% of consumers will actually discontinue a relationship with a brand when messaging is not personalized and relevant to them.
