Personalization

According to Boston Consulting Group, personalization is a game changer that will shift $800 billion of revenue to the 15 percent of companies that get it right over the next five years. With that in mind, it’s clear that mastering personalization should be on every brand’s list of 2018 resolutions. Implementing a successful personalization strategy…

Recently, Hubba, a global B-to-B commerce network, examined the trends impacting the retail economy and released a new whitepaper, The Curated Future - why less selection, not more, will be the defining retail trend of 2018. The study explores the past, present and future state of the retail industry, as well as the tools needed to…

Have you ever asked such questions as how to improve personalized customer services, how to customize your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy? The e-commerce industry is highly competitive since the target audience daily, if not hourly, receives multiple offers for business and has plentiful options of services and…

94% of consumers will actually discontinue a relationship with a brand when messaging is not personalized and relevant to them.

Amazon.com accomplished more in 2017 than most businesses hope to achieve in their existence, from winning Oscars to buying Whole Foods — and what a year it was. It seems as though Amazon is putting its foot in every open door, from healthcare to grocery to streaming services. The retail giant's vast resources, trusted name…

Data has become one of retailers’ most valuable assets, yet many still struggle to use it in a way that drives true value for their businesses. According to a recent survey of senior-level marketers, 47 percent of respondents think artificial intelligence is overhyped, and another 31 percent say the same about big data. Consumers, however,…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

In episode 127 of Total Retail Talks, Shelly Madick, co-founder and COO of Bow & Drape, details how the online women's apparel retailer is personalizing shopping for its customers, from the products they purchase to the experiences they have. In addition to speaking about the value of leveraging data to personalize customers’ shopping experiences, Madick…

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

Even after all these years, email still dominates as the channel marketers turn to for the highest return on investment. On average, email contributes over 20 percent of revenue for businesses, according to a recent study from The Relevancy Group. However, with so many companies planning to increase their spend on email marketing, their comes…