Personalization

Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easily…

Delivering one-to-one personalization across digital channels is increasingly important to retailers — a fact substantiated by recent research from Evergage and Researchscape International. This fifth annual study examines where, how and why brands are applying personalization, incorporating responses from 300 digital marketers. The data shows that, with shoppers accustomed to and expecting individualized experiences, digital marketers think personalization needs to be a bigger priority now than ever before. At the same time, however, marketers see room for improvement in how they’re executing their personalization programs, as well as how they’re accessing and using customer and prospect data. The report also details personalization benefits and results that marketers are experiencing today.

Whether directly or indirectly, Amazon.com has set the new standard for shopping, marrying convenience and personalization to deliver a custom-tailored experience for each user. Last month, Vantiv, now Worldpay conducted a survey to understand what consumers most prefer when shopping online, and it revealed some intriguing insights, including how consumers prefer to shop, when they would choose a small retailer or large retailer, and which generations are most susceptible to online advertising.

When it comes to e-commerce, growth is a trend you can’t ignore. Globally, the e-commerce industry is projected to reach $4.5 trillion by 2021, and in the U.S., online sales are increasing by about 15 percent every year. But when looking at more specific e-commerce trends, it can be difficult to discern fact from fiction.…

In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.

There’s a good chance you're reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have…

In an interview this week at Shoptalk in Las Vegas, Dan Park, CEO of BuildDirect, discusses how the home improvement online marketplace is using artificial intelligence (AI) to optimize merchandising its site, particularly pricing.

What if I told you that I already know the major trends that are going to dominate the 2018 holiday shopping season? No, I don’t have a crystal ball, but through the clicks and taps of half a billion global shoppers, the trends come quickly into focus. Furthermore, analyzing billions of shopping visits over the past…

In an interview with Total Retail Executive Editor Joe Keenan this week at Shoptalk in Las Vegas, Lisa Collier, president and CEO of NYDJ, a denim brand for women, discussed how moving to a single data platform has helped the retailer to better deliver personalized customer journeys, resulting in increased engagement and sales.

In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level. In fact, a recent SundaySky survey confirms the mobile preferences and behaviors of the modern shopper, with all 226 participants listing at least one…