Personalization
July 6, 2018 at 10:05 am
In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!
June 20, 2018 at 12:17 pm
Data privacy scandals like Cambridge Analytica have seized the public consciousness and pulled into sharp focus the need for a consent-driven approach to marketing. Consumers want personalized offers, but they also want to control their personal information. This prevailing opinion was captured in our latest survey, Privacy, Personalization, and Promotions, which polled a cross-section of…
June 14, 2018 at 9:26 am
According to HubSpot's 2018 State of Inbound study, 63 percent of respondents called traffic and lead generation their top marketing challenges. Every marketer wants to procure high-quality leads, but only those who properly identify their target audiences succeed. Modern consumers demand increasingly personal experiences, so understanding what an audience wants is critical. In the beauty space…
June 11, 2018 at 2:55 pm
In an interview last week at the Internet Retailer Conference + Exhibition (IRCE) in Chicago, Steve Mandell, founder and CEO, Just Candy, discusses how the online retailer is using product personalization to help differentiate itself in an increasingly competitive space.
June 7, 2018 at 3:19 pm
If you’re a retailer reading this article, there’s a 50 percent chance that within the next 24 months you expect to gain the ability to send precise messages to customers at exactly the right time based on their channel preferences. And for good reason. A Deloitte Digital survey found that nearly half of shoppers spend…
June 1, 2018 at 11:46 am
Walmart is rolling out a new service, through its Store No. 8 incubator, where shoppers can order items via text message. Known as Jetblack, the platform has quietly been in beta mode in the New York area. It will now be opened up to more applicants in New York who wish to become members, before expanding…
June 1, 2018 at 10:29 am
Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…
May 17, 2018 at 11:21 am
Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.
May 10, 2018 at 2:03 pm
Today’s leading retailers win at personalization. They know it’s imperative to meet their customers across channels, tailor interactions, and make the customer feel like every shopping experience has been designed with their unique preferences in mind. As new technologies crop up, from chatbots to product recommendations to smart fitting rooms, merchants have focused personalization efforts…
May 7, 2018 at 2:38 pm
Amazon.com is reportedly inviting customers into a New York office to measure their body shapes and sizes over a 20-week period in an effort to improve the shopping experience for customers. According to The Wall Street Journal, twice a month volunteers (chosen from a survey) will visit the office in order to allow Amazon to…
