Personalization

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.

Today’s leading retailers win at personalization. They know it’s imperative to meet their customers across channels, tailor interactions, and make the customer feel like every shopping experience has been designed with their unique preferences in mind. As new technologies crop up, from chatbots to product recommendations to smart fitting rooms, merchants have focused personalization efforts…

Amazon.com is reportedly inviting customers into a New York office to measure their body shapes and sizes over a 20-week period in an effort to improve the shopping experience for customers. According to The Wall Street Journal, twice a month volunteers (chosen from a survey) will visit the office in order to allow Amazon to…

Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easily…

Delivering one-to-one personalization across digital channels is increasingly important to retailers — a fact substantiated by recent research from Evergage and Researchscape International. This fifth annual study examines where, how and why brands are applying personalization, incorporating responses from 300 digital marketers. The data shows that, with shoppers accustomed to and expecting individualized experiences, digital marketers think personalization needs to be a bigger priority now than ever before. At the same time, however, marketers see room for improvement in how they’re executing their personalization programs, as well as how they’re accessing and using customer and prospect data. The report also details personalization benefits and results that marketers are experiencing today.

Whether directly or indirectly, Amazon.com has set the new standard for shopping, marrying convenience and personalization to deliver a custom-tailored experience for each user. Last month, Vantiv, now Worldpay conducted a survey to understand what consumers most prefer when shopping online, and it revealed some intriguing insights, including how consumers prefer to shop, when they would choose a small retailer or large retailer, and which generations are most susceptible to online advertising.

When it comes to e-commerce, growth is a trend you can’t ignore. Globally, the e-commerce industry is projected to reach $4.5 trillion by 2021, and in the U.S., online sales are increasing by about 15 percent every year. But when looking at more specific e-commerce trends, it can be difficult to discern fact from fiction.…

In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.

There’s a good chance you're reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have…