Personalization

Kenneth Cole, the men's and women's footwear and apparel brand, has recently partnered with True Fit, a data-driven personalization platform, to help it get to better know its customers — both direct and wholesale — and deliver a personalized shopping experience. In this interview with TJ Papp, vice president of digital and e-commerce at Kenneth…

Retailers have already started their preparations for the busiest time of the year — the five consecutive days starting with Thanksgiving Day and concluding with Cyber Monday. Although many consumers will brave the mad rush and adrenaline of Black Friday in physical stores, many others — actually around 122 million people last year, according to…

For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”

In an industry with an abundance of product options, stiff competition and seemingly unlimited shopping accessibility, basic email tactics aren't enough to set your brand apart from the rest. This means retailers must do more than simply include customers’ names in marketing emails. This point is evidenced by the fact that more than one in three…

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

School is back in session — and it isn’t just students who should be ready to learn. For retailers, the back-to-school shopping season has become increasingly important each year as both a growing revenue opportunity and often as an indicator of peak holiday performance. What lessons can they take away from this year in order…

Retail marketers have spent the last decade looking to personalization as the primary strategy for bringing shoppers back through their doors, both physical and virtual. With more than 3,000 stores already shutting down this year, it’s never been a bigger priority to understand the customer and what's going to get them to make a purchase.…

With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…

For customer-centric companies, the death of retail has been greatly exaggerated. While many retail brands are underperforming and facing consistent declines in sales, others are doing well enough to drive an overall increase in store openings. Winners and Losers In reality, we're continuing to see a bifurcation within the retail industry between the haves and…