Personalization

Perhaps no other industry has been impacted more by the rise of e-commerce, digitization and the disruptive power of mobile than retail. Studies from Nielsen, Deloitte and others have focused on the shift in the balance of power between retailers and consumers, but few have delved into how these disruptive forces are perceived by the retail…

Moving into the critical holiday sales period, shoppers will continue using technology and online shopping to make gift purchases.

Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.

The gift-giving culture is turning personal this year as more shoppers look to create and send one-of-a-kind, intimate presents to their friends, family, colleagues and loved ones. Ranging from photo-tailored gifts to customized cards, the personalized gift market in the U.S is expected to grow at a CAGR of over 9 percent during the next four…

Kenneth Cole, the men's and women's footwear and apparel brand, has recently partnered with True Fit, a data-driven personalization platform, to help it get to better know its customers — both direct and wholesale — and deliver a personalized shopping experience. In this interview with TJ Papp, vice president of digital and e-commerce at Kenneth…

Retailers have already started their preparations for the busiest time of the year — the five consecutive days starting with Thanksgiving Day and concluding with Cyber Monday. Although many consumers will brave the mad rush and adrenaline of Black Friday in physical stores, many others — actually around 122 million people last year, according to…

For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”

In an industry with an abundance of product options, stiff competition and seemingly unlimited shopping accessibility, basic email tactics aren't enough to set your brand apart from the rest. This means retailers must do more than simply include customers’ names in marketing emails. This point is evidenced by the fact that more than one in three…

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…