Personalization
February 4, 2019 at 10:35 am
Delivering a best-in-class customer experience means personalization at scale, through time. This is the practice of customer journeys.
January 31, 2019 at 1:11 pm
After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just Toys“R”Us. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for children…
January 30, 2019 at 10:25 am
Join to hear tips on how you can supercharge your search by understanding the four analytical pillars of an effective search solution.
January 23, 2019 at 12:19 pm
With the rise of customer centricity, retailers now need to focus on optimizing the customer journey through personalization.
January 18, 2019 at 12:18 pm
The adoption of disruptive and innovative technologies will be what sets apart the retailers that thrive from those that fall behind.
January 14, 2019 at 8:05 am
Eager to know what 2019 holds for the world of e-commerce? Here are five key e-commerce trends that promise to fuel retailers worldwide in the coming year, including the continuous rise of machine learning to a more sophisticated focus on the omnichannel customer experience, selling on social media and more. 1. Machine Learning Changes Everything…
January 14, 2019 at 7:25 am
More than half of retail marketers claim that email drives the highest percentage of revenue for their business. However, as consumers’ mind-sets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut through the noise. Using some level of personalization is now a must when communicating…
January 10, 2019 at 12:53 pm
Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…
January 9, 2019 at 11:29 am
How can retailers level the playing field and better reach customers at fractions of the cost of traditional advertising? Social media.
January 7, 2019 at 11:05 am
The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…
