Personalization

More than half of retail marketers claim that email drives the highest percentage of revenue for their business. However, as consumers’ mind-sets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut through the noise. Using some level of personalization is now a must when communicating…

Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…

How can retailers level the playing field and better reach customers at fractions of the cost of traditional advertising? Social media.

The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…

How do you get personalized content to the growing diversity of digital touchpoints at speed? The answer is Content-as-a-Service(CaaS).

Retailers are looking for ways to create better experiences for consumers. Here are three things you should know as you head into 2019.

With tech allowing more access than ever to consumers, retailers have the opportunity to impact their shoppers’ experiences positively.

AI is doing wonders to help online retailers establish more sustainable marketing plans. How are businesses applying this technology?

Here are four emerging FashTech trends that merchants are betting on that consumers might not yet be ready for.

7 out of 10 adults in the US, UK, Germany and France reported that they are willing to spend more to wait less.