Personalization

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

In this episode of Retail Right Now, Joe Keenan reviews four themes that emerged during the recent eTail West conference. Speakers and attendees at the event continually discussed digital transformation and what it means for the future of physical retail, artificial intelligence as a tool to better leverage data, personalization, and subscription commerce. For more…

When AI and AR are used in tandem, their strengths multiply to provide a totally comprehensive customer experience.

Retailers are just beginning to untangle the many benefits of using artificial intelligence, so let’s explore how AI can transform CX.

In a keynote presentation yesterday at the eTail West conference in Palm Springs, Calif., Greg Revelle, chief marketing officer at Kohl's, discussed the retail chain's initiative to personalize its marketing communications and improve upon the shopping experience for its customers across all channels. Revelle noted that it's an exciting time to be at Kohl's, as…

Personalization is good and cyberstalking is bad. But how can you draw the line to maximize engagement without coming off like a creep?

By partnering with a CDP, you can utilize your data to generate revenue and deliver the personalized experiences your customers crave.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

Retailers that want to survive in the future need to rethink their relationships with consumers and the experiences they provide them.

With the right data management tools, you can provide superb customer experience in ways that the digital market struggles to provide.