Personalization
March 20, 2019 at 12:34 pm
When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals.…
March 19, 2019 at 11:33 am
As brand marketers, we often believe we’ve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, I’ve seen the struggle to maintain brand identity and relevance firsthand.…
March 12, 2019 at 10:07 am
When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed…
March 8, 2019 at 1:14 pm
In this episode of Retail Right Now, Joe Keenan reports live from the Exhibit Hall floor of Shoptalk 2019 in Las Vegas. He discusses the variety of Total Retail's coverage of the event, including a Q&A with Erik Nordstrom, a video interview with Forrester's Brendan Witcher, podcast episodes with retailers Vineyard Vines and GREATS, insights from sessions…
March 7, 2019 at 1:55 pm
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
March 1, 2019 at 11:14 am
In this episode of Retail Right Now, Joe Keenan reviews four themes that emerged during the recent eTail West conference. Speakers and attendees at the event continually discussed digital transformation and what it means for the future of physical retail, artificial intelligence as a tool to better leverage data, personalization, and subscription commerce. For more…
February 27, 2019 at 10:11 am
When AI and AR are used in tandem, their strengths multiply to provide a totally comprehensive customer experience.
February 26, 2019 at 10:42 am
Retailers are just beginning to untangle the many benefits of using artificial intelligence, so let’s explore how AI can transform CX.
February 21, 2019 at 5:00 pm
In a keynote presentation yesterday at the eTail West conference in Palm Springs, Calif., Greg Revelle, chief marketing officer at Kohl's, discussed the retail chain's initiative to personalize its marketing communications and improve upon the shopping experience for its customers across all channels. Revelle noted that it's an exciting time to be at Kohl's, as…
February 21, 2019 at 2:06 pm
Personalization is good and cyberstalking is bad. But how can you draw the line to maximize engagement without coming off like a creep?
