Personalization

If anyone was hoping 2019 would be a gentler year for brick-and-mortar retail, those hopes have been dashed. A recent New York Times report showed that closures in the first few months of 2019 exceeded those for all of 2018, itself a tough year. Retail chains still face the migration of dollars to online and…

Personalization has typically been an afterthought in the world of digital commerce, as limited insight into customer data and lack of technology often left marketers with few options. Today, with the rise of integrated CRMs, sophisticated website platforms, and advanced machine learning technology, brands and retailers have access to more data and more powerful technology…

Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.

The competition for gaining market share is heating up in the e-commerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While conversion rate remains one of the most important metrics for measuring success, not enough importance is placed on improving it. Here’s how that can change: Let’s Start…

Today’s consumers expect personalized communications that are tailored to their individual preferences and delivered seamlessly across every channel. But while retailers and brands have a wealth of data to derive insights at their fingertips, harnessing the power of personalization to target individual shoppers with the right message, at the right time, and in the right…

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers like the individuals they are, and delivering cohesive, personalized experiences across touchpoints. It’s important, though,…

While many retailers have yet to come to a consensus on what the future of grocery will look like, they can agree that great disruption is already occurring in the category, and innovation will be driven by consumer behavior and desires. The proliferation of ways and places to shop means online grocers must also compete…

There's pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations from today’s empowered customer for an experience tailored to their preferences at every stage of their specific journey. For retailers, this change may seem daunting, as companies must update their business…

A new study from IDC predicts retailers will spend $5.9 billion this year alone on artificial intelligence (AI) tools like automated customer service and product recommendations. Furthermore, 79 percent of retail and consumer products companies expect to use intelligent automation to learn more about their customers by 2021. Yes, retailers are making big investments in…

You may be under the impression that the more technology you use for customer engagement, the more information you're gathering about your customers. However, more data doesn't necessarily mean better data; in fact, more data coming from different sources makes analysis and action far more complicated. Data from one solution might be telling you one…